Marketing: noun or verb?

When we asked leading marketers about their roles and priorities during our recent CMO Agenda study, we heard a lot of commentary on the need to step up and drive major change inside their organizations. One CMO of a mid-sized CPG summed up these responses perfectly by describing his main priorities as “defining marketing as a verb rather than a noun” and “taking proactive leadership” that allows the brand and its main steward, the CMO, to be at the center of efforts.

Read more on the idea of how to make marketing a verb within your organization in our article “Marketing: Noun or Verb?” recently published on MediaPost’s Marketing Daily Commentary.