I was highlighted in Inc. for 9 Binge-Worthy Marketing Podcasts.
Continue readingCategory: marketing strategy
Marketing Today
Alan Hart, host of Marketing Today, goes behind the scenes with the world’s best marketers and business thought leaders. Listen in to learn from the best of the best. What makes a great brand, marketing campaign, …
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Avid Coaching
Coaching One-on-one business coaching on your schedule. Workshops Tackle opportunities with your team through our facilitated workshops. Advisory Dedicated project leadership and support for your unique needs. https://avidimpact.com/
Continue readingNew Web Address for Blog & Thinking at atomck.com
If you have enjoyed “the ramblings of one man” head on over to my firm’s new blog, http://atomck.com/blog.
Continue reading2 Reasons for Apple’s Distortion on Tech Sector Profitability
I received the below chart from Business Insider Monday, which highlights that without Apple the technology sector profits would be down 3% this year vs. with them profits are up 7%. Why is Apple out …
Continue readingThe Brew-off: Starbucks vs. Green Mountain
Adage reports that Starbucks will enter the single-serve coffeemaker market this holiday season. Green Mountain has largely created the category and continues to dominate it, followed by lesser known players Tassimo, Senseo, Nesspresso. Will this …
Continue readingTop Brand Measurement Firms Can’t Agree, Are You Surprised?
I was reading a recent Adage article “Study Finds Marketers Don’t Practice ROI they Preach” where the author highlights the following: MASB President Meg Blair noted that four major brand-valuation firms (Interbrand, Millward Brown’s BrandZ, …
Continue readingCan We Save Marketing?
Over the last six years, I have had a personal interest on the verge of a crusade to better understand and study lead marketers and CMOs across industries. My concern, after meeting well over 300 …
Continue readingKindle Fire vs. Apple iPad: A Story in Innovation Strategy
First, after a year away I am back to blogging. More to come on what I have been up to for the last year, but until then, please read on… After reading tons of stories …
Continue readingThe Power of “Why”
Simon Sinek’s TED Talk has been haunting me for months… “People don’t buy what you do, they buy why you do it”. What is it that you believe? What drives you? What does your organization believe? …
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