marketing strategy – Alan B. Hart

Inc. – 9 Binge-Worthy Marketing Podcasts

On October 1, 2017 By In marketing strategy

I was highlighted in Inc. for 9 Binge-Worthy Marketing Podcasts.

Marketing Today

On July 28, 2017 By abhart In Feature, marketing strategy

Alan Hart, host of Marketing Today, goes behind the scenes with the world’s best marketers and business thought leaders. Listen in to learn from the best of the best. What makes a great brand, marketing campaign, …

ATOMCK

On July 28, 2017 By abhart In Feature, marketing strategy

Alan B. Hart is founder and managing partner at ATOMCK. ATOMCK focuses on unleashing potential for clients by removing obstacles and creating new pathways to growth. We specialize in business and marketing strategy, branding and …

Avid Coaching

On July 27, 2017 By abhart In Feature, marketing strategy

Coaching One-on-one business coaching on your schedule. Workshops Tackle opportunities with your team through our facilitated workshops. Advisory Dedicated project leadership and support for your unique needs. https://avidimpact.com/

New Web Address for Blog & Thinking at atomck.com

On October 2, 2013 By In marketing strategy

If you have enjoyed “the ramblings of one man” head on over to my firm’s new blog, http://atomck.com/blog.

2 Reasons for Apple’s Distortion on Tech Sector Profitability

On March 28, 2012 By In marketing strategy

I received the below chart from Business Insider Monday, which highlights that without Apple the technology sector profits would be down 3% this year vs. with them profits are up 7%. Why is Apple out …

The Brew-off: Starbucks vs. Green Mountain

On March 21, 2012 By In marketing strategy

Adage reports that Starbucks will enter the single-serve coffeemaker market this holiday season. Green Mountain has largely created the category and continues to dominate it, followed by lesser known players Tassimo, Senseo, Nesspresso. Will this …

Top Brand Measurement Firms Can’t Agree, Are You Surprised?

On March 14, 2012 By In marketing strategy

I was reading a recent Adage article “Study Finds Marketers Don’t Practice ROI they Preach” where the author highlights the following: MASB President Meg Blair noted that four major brand-valuation firms (Interbrand, Millward Brown’s BrandZ, …

Can We Save Marketing?

On November 15, 2011 By In marketing strategy

Over the last six years, I have had a personal interest on the verge of a crusade to better understand and study lead marketers and CMOs across industries. My concern, after meeting well over 300 …

Kindle Fire vs. Apple iPad: A Story in Innovation Strategy

On October 27, 2011 By In marketing strategy

First, after a year away I am back to blogging. More to come on what I have been up to for the last year, but until then, please read on… After reading tons of stories …