Adage reports that Starbucks will enter the single-serve coffeemaker market this holiday season. Green Mountain has largely created the category and continues to dominate it, followed by lesser known players Tassimo, Senseo, Nesspresso. Will this …
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The Power of “Why”
Simon Sinek’s TED Talk has been haunting me for months… “People don’t buy what you do, they buy why you do it”. What is it that you believe? What drives you? What does your organization believe? …
Continue readingAchieving change & transformation: What motivates us? – Dan Pink explains
A friend forwarded me the video below, a must see from Dan Pink, author of Drive and A Whole New Mind. Key takeaways for motivating knowledge workers: Pay people so that money is a non-issue …
Continue readingMobile banking in emerging markets
Capturing the promise of mobile banking in emerging markets a new article and work by Christopher P. Beshouri and Jon Gravråk of McKinsey talks about the promise of mobile to bank the unbanked populations of …
Continue readingIs IDC loosing relevance on marketing?
The IDC released a preview of their upcoming report, IDC’s 7th Annual Tech Mktg. Benchmarks Study. I was stunned at the marketing kingdom protection rhetoric and support of empire building for marketing leaders. Most of …
Continue readingLust, fear and greed: The business version
Image by peasap via Flickr This post is a tribute to a mentor of mine, Alan “Big Al” Johnson. Big Al should be credited for the idea of lust, fear and greed… at least that …
Continue readingIs “price” underleveraged in your marketing organization?
Image by Getty Images via Daylife Recently, I have been speaking to lead marketers about growth — how they define it and what they are doing to achieve it. Through 13 interviews, not one lead …
Continue readingRenewed definiton of brand
by photographer PiccoloNamek and image via Wikipedia This is the fourth in a series of short posts related to The CMO Agenda research. Informed by recent CMO conversations and CMG Partners‘ collective experience helping top …
Continue readingInnovation as a growth engine: more than new products
Image via Wikipedia This is the third in a series of short posts related to The CMO Agenda research. Informed by recent CMO conversations and CMG Partners‘ collective experience helping top marketers develop marketing strategy, …
Continue readingMarketing: noun or verb?
When we asked leading marketers about their roles and priorities during our recent CMO Agenda study, we heard a lot of commentary on the need to step up and drive major change inside their organizations. …
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