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Alan B. Hart

Marketing Thought Leader, Speaker, Podcast Host, Consultant and Advisor

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Tag: strategy

The Brew-off: Starbucks vs. Green Mountain

On March 21, 2012 By In marketing strategy

Adage reports that Starbucks will enter the single-serve coffeemaker market this holiday season. Green Mountain has largely created the category and continues to dominate it, followed by lesser known players Tassimo, Senseo, Nesspresso. Will this …

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The Power of “Why”

On October 23, 2010 By In marketing strategy

Simon Sinek’s TED Talk has been haunting me for months… “People don’t buy what you do, they buy why you do it”. What is it that you believe? What drives you? What does your organization believe? …

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Achieving change & transformation: What motivates us? – Dan Pink explains

On June 1, 2010 By In marketing strategy

A friend forwarded me the video below, a must see from Dan Pink, author of Drive and A Whole New Mind. Key takeaways for motivating knowledge workers: Pay people so that money is a non-issue …

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Mobile banking in emerging markets

On February 26, 2010 By In marketing strategy

Capturing the promise of mobile banking in emerging markets a new article and work by Christopher P. Beshouri and Jon Gravråk of McKinsey talks about the promise of mobile to bank the unbanked populations of …

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Is IDC loosing relevance on marketing?

On October 1, 2009 By In marketing strategy

The IDC released a preview of their upcoming report, IDC’s 7th Annual Tech Mktg. Benchmarks Study.  I was stunned at the marketing kingdom protection rhetoric and support of empire building for marketing leaders. Most of …

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Lust, fear and greed: The business version

On July 8, 2009 By In Uncategorized

Image by peasap via Flickr This post is a tribute to a mentor of mine, Alan “Big Al” Johnson. Big Al should be credited for the idea of lust, fear and greed… at least that …

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Is “price” underleveraged in your marketing organization?

On April 16, 2009 By In marketing strategy, Uncategorized

Image by Getty Images via Daylife Recently, I have been speaking to lead marketers about growth — how they define it and what they are doing to achieve it. Through 13 interviews, not one lead …

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Renewed definiton of brand

On April 13, 2009 By In marketing strategy, Uncategorized

by photographer PiccoloNamek and image via Wikipedia This is the fourth in a series of short posts related to The CMO Agenda research. Informed by recent CMO conversations and CMG Partners‘ collective experience helping top …

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Innovation as a growth engine: more than new products

On April 6, 2009 By In marketing strategy

Image via Wikipedia This is the third in a series of short posts related to The CMO Agenda research. Informed by recent CMO conversations and CMG Partners‘ collective experience helping top marketers develop marketing strategy, …

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Marketing: noun or verb?

On April 1, 2009 By In marketing strategy

When we asked leading marketers about their roles and priorities during our recent CMO Agenda study, we heard a lot of commentary on the need to step up and drive major change inside their organizations. …

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