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Alan B. Hart

Marketing Thought Leader, Speaker, Podcast Host, Consultant and Advisor

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Tag: Marketing and Advertising

Can We Save Marketing?

On November 15, 2011 By In marketing strategy

Over the last six years, I have had a personal interest on the verge of a crusade to better understand and study lead marketers and CMOs across industries. My concern, after meeting well over 300 …

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Only 25% of Companies Are Managing Marketing Effectively, Study of 400 Companies Links Performance to Specific Marketing Management Best Practices

On October 7, 2009 By In marketing strategy

Only one-fourth of companies believe they are managing their marketing efforts effectively, according to the results of a survey of more than 400 companies by my firm, CMG Partners, and market research firm Chadwick Martin …

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Is IDC loosing relevance on marketing?

On October 1, 2009 By In marketing strategy

The IDC released a preview of their upcoming report, IDC’s 7th Annual Tech Mktg. Benchmarks Study.  I was stunned at the marketing kingdom protection rhetoric and support of empire building for marketing leaders. Most of …

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Renewed definiton of brand

On April 13, 2009 By In marketing strategy, Uncategorized

by photographer PiccoloNamek and image via Wikipedia This is the fourth in a series of short posts related to The CMO Agenda research. Informed by recent CMO conversations and CMG Partners‘ collective experience helping top …

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Marketing: noun or verb?

On April 1, 2009 By In marketing strategy

When we asked leading marketers about their roles and priorities during our recent CMO Agenda study, we heard a lot of commentary on the need to step up and drive major change inside their organizations. …

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Differentiate or be commoditized

On March 31, 2009 By In marketing strategy

This is the second in a series of short posts related to The CMO Agenda research. Informed by recent CMO conversations and CMG Partners‘ collective experience helping top marketers develop marketing strategy, we have compiled …

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What should CMOs be doing? Transformation!

On March 26, 2009 By In marketing strategy

This is the first in a series of short posts related to The CMO Agenda research. Informed by recent CMO conversations and CMG Partners‘ collective experience helping top marketers develop marketing strategy, we have compiled …

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Gearing up for AMA’s Mplanet 2009, reach out to me

On January 26, 2009 By In Uncategorized

CMG Partners is proud to be an exhibiting sponsor for the American Marketing Associations (AMA) upcoming Mplanet marketing conference. As the AMA puts it, “Mplanet is a one-of-a-kind forum where B2B and B2C marketing leaders …

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Sponsorships at Amex: the experience is the strategy

On December 16, 2008 By In marketing strategy, Uncategorized

Image via Wikipedia In a previous post, “Choose organic product placements or your brand suffers“, I highlighted a number of criteria to think about as companies and marketers selection product placements or sponsorships.  American Express …

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Recent Posts

  • Award Nominee – The CMO Club Awards 2017
  • Inc. – 9 Binge-Worthy Marketing Podcasts
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