Over the last six years, I have had a personal interest on the verge of a crusade to better understand and study lead marketers and CMOs across industries. My concern, after meeting well over 300 …
Continue readingTag: CMO
The New Face of Marketing Leadership
In the below slidecast, I highlight the findings of our recent research (starting around 7 minutes in) that spans over 60 interviews with CMOs… I welcome your thoughts, comments, and questions. The research is ongoing …
Continue readingDashboard AND Gut
This is the seventh and last in a series of short posts related to The CMO Agenda research. Informed by recent CMO conversations and CMG Partners‘ collective experience helping top marketers develop marketing strategy, we …
Continue readingDeveloping your insight feed is critical to being relevant
This is the sixth in a series of short posts related to The CMO Agenda research. Informed by recent CMO conversations and CMG Partners‘ collective experience helping top marketers develop marketing strategy, we have compiled …
Continue readingRise of Experience: the next horizon to captivate customers
Image by exfordy via Flickr This is the fifth in a series of short posts related to The CMO Agenda research. Informed by recent CMO conversations and CMG Partners‘ collective experience helping top marketers develop …
Continue readingInnovation as a growth engine: more than new products
Image via Wikipedia This is the third in a series of short posts related to The CMO Agenda research. Informed by recent CMO conversations and CMG Partners‘ collective experience helping top marketers develop marketing strategy, …
Continue readingMarketing: noun or verb?
When we asked leading marketers about their roles and priorities during our recent CMO Agenda study, we heard a lot of commentary on the need to step up and drive major change inside their organizations. …
Continue readingWhat should CMOs be doing? Transformation!
This is the first in a series of short posts related to The CMO Agenda research. Informed by recent CMO conversations and CMG Partners‘ collective experience helping top marketers develop marketing strategy, we have compiled …
Continue readingCMO research available on March 17, register now!
With colleagues at CMG Partners, I have been working on an exciting CMO Agenda research effort and are ready to release the finding to the public on March 17th. Register to receive the free detailed …
Continue readingMplanet update: lots of video shared by executives
Today at Mplanet the top billed presenters included: CEO of Xerox, Anne Mulcahy CMO of American Express, John Hayes Global CMO of McDonald’s, Mary Dillon All were well received. John and Mary shared a number …
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