Over the last six years, I have had a personal interest on the verge of a crusade to better understand and study lead marketers and CMOs across industries. My concern, after meeting well over 300 …
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The New Face of Marketing Leadership
In the below slidecast, I highlight the findings of our recent research (starting around 7 minutes in) that spans over 60 interviews with CMOs… I welcome your thoughts, comments, and questions. The research is ongoing …
Continue reading »Is IDC loosing relevance on marketing?
The IDC released a preview of their upcoming report, IDC’s 7th Annual Tech Mktg. Benchmarks Study. I was stunned at the marketing kingdom protection rhetoric and support of empire building for marketing leaders. Most of …
Continue reading »Poll: Is your head of marketing a strategic adviser to the CEO?
I am currently writing a summary of CMG Partners‘ second round of CMO Agenda research, which consists of 31 interviews with lead marketers. This topic is a central theme that determines the role and value …
Continue reading »Dashboard AND Gut
This is the seventh and last in a series of short posts related to The CMO Agenda research. Informed by recent CMO conversations and CMG Partners‘ collective experience helping top marketers develop marketing strategy, we …
Continue reading »Starbuck’s answer to McCafe: messaging disaster?
Image via Wikipedia In a New York Times article today, Starbuck’s answer to McDonald’s McCafé $100 million dollar blitz is: “If your coffee isn’t perfect, we’ll make it over. If it’s still not perfect, you …
Continue reading »Developing your insight feed is critical to being relevant
This is the sixth in a series of short posts related to The CMO Agenda research. Informed by recent CMO conversations and CMG Partners‘ collective experience helping top marketers develop marketing strategy, we have compiled …
Continue reading »Rise of Experience: the next horizon to captivate customers
Image by exfordy via Flickr This is the fifth in a series of short posts related to The CMO Agenda research. Informed by recent CMO conversations and CMG Partners‘ collective experience helping top marketers develop …
Continue reading »Innovation as a growth engine: more than new products
Image via Wikipedia This is the third in a series of short posts related to The CMO Agenda research. Informed by recent CMO conversations and CMG Partners‘ collective experience helping top marketers develop marketing strategy, …
Continue reading »Marketing: noun or verb?
When we asked leading marketers about their roles and priorities during our recent CMO Agenda study, we heard a lot of commentary on the need to step up and drive major change inside their organizations. …
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