Zappos making push into insights business

Zappos launched zapposinsights.com, a website subscription service that vows to grant insider access to the Zappos culture and employees. Some may ask why… Zappos has made a name for itself in selling shoes online, but most importantly for building a culture that consistently delivers on its promises to customers. The CEO was interviewed by BrandWeek, “Zappos CEO: How to Build a Brand Without Spending Big on Ads“. Through purchasing the subscription, you can ask questions and get answers to how Zappos has tackled issues you are facing or what best practices they have learned along the way.

“We spend most of the money we’d spend on paid advertising and put it into the customer experience and let them do the word-of-mouth marketing for us.” – Zappos CEO Tony Hsieh on brandweek.com