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Alan B. Hart

Marketing Thought Leader, Speaker, Podcast Host, Consultant and Advisor

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Tag: customer experience

Rise of Experience: the next horizon to captivate customers

On April 23, 2009 By In marketing strategy, Uncategorized

Image by exfordy via Flickr This is the fifth in a series of short posts related to The CMO Agenda research. Informed by recent CMO conversations and CMG Partners‘ collective experience helping top marketers develop …

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New brand in down market: Hilton launches Denizen Hotels

On March 10, 2009 By In marketing strategy, Uncategorized

Image via Wikipedia Just received an email from Hilton that states they have launched a new life style brand – Denizen Hotels. Below is an excerpt from the email announcement: Born modern, with global appeal …

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Service brands: vision of the future?

On February 9, 2009 By In Uncategorized

As a marketer and consultant, I always find it difficult to explain what a brand is to people that are not familiar with the concept (e.g. my mom). This task of explaining things becomes increasingly …

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Happy New Year, 2009 Marketing Trends

On January 7, 2009 By In Uncategorized

Image via Wikipedia Happy New Year to all! I have taken an extended leave from the blog, but am anxious to get going again. With the new year comes lots and lots of predictions across …

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Zappos making push into insights business

On December 23, 2008 By In Uncategorized

Zappos launched zapposinsights.com, a website subscription service that vows to grant insider access to the Zappos culture and employees. Some may ask why… Zappos has made a name for itself in selling shoes online, but …

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Wine store (and so much more)

On November 14, 2008 By In Uncategorized

The post is long overdue. It is about a great wine store but not any wine store this is Wine Authorities in Durham, NC. Seth (aka Salamanzar) and Craig (aka grand poobah) are the owners, …

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