by photographer PiccoloNamek and image via Wikipedia This is the fourth in a series of short posts related to The CMO Agenda research. Informed by recent CMO conversations and CMG Partners‘ collective experience helping top …Continue reading
Zappos making push into insights business
Zappos launched zapposinsights.com, a website subscription service that vows to grant insider access to the Zappos culture and employees. Some may ask why… Zappos has made a name for itself in selling shoes online, but …Continue reading
Net Promoter the Ultimate Question: helpful or hype?
As a marketer, you cannot escape the vast number of books and articles that highlight Net Promoter ® and the power of it. Even the likes of Joseph Jaffe with this recent podcast that highlighted …Continue reading
The transition from one-way to two-way communication in marketing
Reading “A New Odd Couple: Google, P&G Swap Workers to Spur Innovation” on WSJ.com and attending the Internet Summit 08, there is a new shift in traditional marketing thinking. The old school of thoughts was …Continue reading