The New York Times reports in “YouTube to Sell Advertising on Pages of Search Results” that YouTube will start auctioning search ads to people/companies that want their videos to appear for search terms.
We all had to know this was coming. I think the interesting part of this article in the tiny quote from the CEO:
“I personally do not believe that the perfect ad product for YouTube has been invented yet,” Eric E. Schmidt, Google’s chief executive, said in a conference call with analysts in July
Few thoughts:
- I would feel disheartened to be the guy/gal that came up with search results advertising they are releasing when the big guy isn’t sure it is right
- I like that the CEO is managing expectations with analysts to say “we are still experimenting”
- Why did it take this long? Two years…really?