by photographer PiccoloNamek and image via Wikipedia This is the fourth in a series of short posts related to The CMO Agenda research. Informed by recent CMO conversations and CMG Partners‘ collective experience helping top …
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Skittles is turning over the brand to consumers
Image by Special via Flickr The maker of Skittles, Mars Snackfood, is turning over the brand to consumers. The new website design at skittles.com, designed by Agency.com, is linked to social media content as its …
Continue readingThe making of the Obama iconic symbol
Image via Wikipedia Fantastic retrospective on the creation of the Obama logo by Sol Sender, formerly of MODE when the logo was created and now at VSA Partners as a strategist. This is a must …
Continue readingTiVo on the slide; is this a death spiral?
In TiVo Swings to a Profit posted by The New York Times, it is clear the TiVo continues to shrink. It is a sad day for the small technology brand that could. Subscribers are now …
Continue readingHow to get started with social media marketing
The best social media marketing strategy is to have a brand, product or service worth talking about. Let me stop there and let that sink in… Lots of marketers and agencies are trying to crack …
Continue readingChoose organic product placements or your brand suffers
… well Ford’s did related to their American Idol sponsorship/placement based on a recent study by Martin Lindstrom which looks at brain function. This finding is highlighted in the CMO Strategy column on Adage. Martin …
Continue readingYou had to know search Ads on YouTube were coming
The New York Times reports in “YouTube to Sell Advertising on Pages of Search Results” that YouTube will start auctioning search ads to people/companies that want their videos to appear for search terms. We all …
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