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Alan B. Hart

Marketing Thought Leader, Speaker, Podcast Host, Consultant and Advisor

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Tag: advertising

Risk it all, stop watering down the message

On August 20, 2009 By In marketing strategy

Recently, I have taken a bit of a hiatus from this blog, which gave me a chance to get consumed by client work and personal adventures, but I am back! One item that rarely gets …

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Will ESPN’s new local strategy succeed?

On July 20, 2009 By In marketing strategy

Image via Wikipedia The New York Times is reporting that ESPN is rolling out their local site experiment that started in Chicago to three additional markets – Dallas, Los Angeles, and New York. In the …

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Microsoft: leading by following

On July 17, 2009 By In marketing strategy

Image via Wikipedia Microsoft must be doing some damage to Apple based on Adage report, which Apple is asking Microsoft to pull their laptop hunter ads. Being a commodity must be working out for Microsoft…. …

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Mac vs. PC: truth in advertising hurts

On May 29, 2009 By In marketing strategy

I could not help sharing the new Mac ad called “elimination” from Apple: Disclaimer: I switch back to a Mac a little over two years ago and I believe I made the right decision for …

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Starbuck’s answer to McCafe: messaging disaster?

On May 22, 2009 By In marketing strategy

Image via Wikipedia In a New York Times article today,  Starbuck’s answer to McDonald’s McCafé $100 million dollar blitz is: “If your coffee isn’t perfect, we’ll make it over. If it’s still not perfect, you …

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Twitter explained in cartoons

On March 24, 2009 By In Uncategorized

I am trying to learn how to make the best use of Twitter and was forwarded this cartoon clip by a friend. Warning to those twitter-holics that this could be damaging to your health. More …

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Interesting ideas on the future of advertising

On March 17, 2009 By In marketing strategy

A very thought provoking presentation by John Willshire. Thanks to John for creating and my friend Karl for sharing it with me.

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Skittles is turning over the brand to consumers

On March 3, 2009 By In marketing strategy

Image by Special via Flickr The maker of Skittles, Mars Snackfood, is turning over the brand to consumers. The new website design at skittles.com, designed by Agency.com, is linked to social media content as its …

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Target gets advertising in a down-turn

On February 19, 2009 By In marketing strategy

I had to share this ad that a colleague was raving about — thanks Erin! , The Bottom Line: Target in this commercial holds true to their “Expect More. Pay less.” tagline. I am really …

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Mplanet update: lots of video shared by executives

On January 28, 2009 By In Uncategorized

Today at Mplanet the top billed presenters included: CEO of Xerox, Anne Mulcahy CMO of American Express, John Hayes Global CMO of McDonald’s, Mary Dillon All were well received. John and Mary shared a number …

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