As a marketer and consultant, I always find it difficult to explain what a brand is to people that are not familiar with the concept (e.g. my mom). This task of explaining things becomes increasingly …
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How to get started with social media marketing
The best social media marketing strategy is to have a brand, product or service worth talking about. Let me stop there and let that sink in… Lots of marketers and agencies are trying to crack …
Continue readingThe transition from one-way to two-way communication in marketing
Reading “A New Odd Couple: Google, P&G Swap Workers to Spur Innovation” on WSJ.com and attending the Internet Summit 08, there is a new shift in traditional marketing thinking. The old school of thoughts was …
Continue readingDeath for Yahoo! is now closer
As The New York Times reports, “Jerry Yang, Yahoo Chief, Steps Down“. In my previous posting, Strike one for Google, death to Yahoo!, I highlighted a belief that I still feel is true — Yahoo! …
Continue readingHealthcare digital marketing trend for 2009
Was reading “Healthcare much alive for Google” published by DMNews. The article highlights a few key insiders at Google stating that healthcare digital marketing is an area that is poised for expansion in 2009. Some …
Continue readingYou had to know search Ads on YouTube were coming
The New York Times reports in “YouTube to Sell Advertising on Pages of Search Results” that YouTube will start auctioning search ads to people/companies that want their videos to appear for search terms. We all …
Continue readingStrike one for Google, death to Yahoo!
In yesterday’s article “Google Won’t Pursue Yahoo Ad Deal” from The New York Times, it was reported that the Justice Department did not approve of the deal thus Google stepped away from the deal. This …
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