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Alan B. Hart

Marketing Thought Leader, Speaker, Podcast Host, Consultant and Advisor

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Tag: google

Service brands: vision of the future?

On February 9, 2009 By In Uncategorized

As a marketer and consultant, I always find it difficult to explain what a brand is to people that are not familiar with the concept (e.g. my mom). This task of explaining things becomes increasingly …

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How to get started with social media marketing

On November 23, 2008 By In Uncategorized

The best social media marketing strategy is to have a brand, product or service worth talking about. Let me stop there and let that sink in… Lots of marketers and agencies are trying to crack …

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The transition from one-way to two-way communication in marketing

On November 20, 2008 By In Uncategorized

Reading “A New Odd Couple: Google, P&G Swap Workers to Spur Innovation” on WSJ.com and attending the Internet Summit 08, there is a new shift in traditional marketing thinking. The old school of thoughts was …

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Death for Yahoo! is now closer

On November 18, 2008 By In Uncategorized

As The New York Times reports, “Jerry Yang, Yahoo Chief, Steps Down“. In my previous posting, Strike one for Google, death to Yahoo!, I highlighted a belief that I still feel is true — Yahoo! …

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Healthcare digital marketing trend for 2009

On November 17, 2008 By In Uncategorized

Was reading “Healthcare much alive for Google” published by DMNews. The article highlights a few key insiders at Google stating that healthcare digital marketing is an area that is poised for expansion in 2009. Some …

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You had to know search Ads on YouTube were coming

On November 13, 2008 By In Uncategorized

The New York Times reports in “YouTube to Sell Advertising on Pages of Search Results” that YouTube will start auctioning search ads to people/companies that want their videos to appear for search terms. We all …

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Strike one for Google, death to Yahoo!

On November 7, 2008 By In Uncategorized

In yesterday’s article “Google Won’t Pursue Yahoo Ad Deal” from The New York Times, it was reported that the Justice Department did not approve of the deal thus Google stepped away from the deal. This …

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