Mac vs. PC: truth in advertising hurts

I could not help sharing the new Mac ad called “elimination” from Apple:

Disclaimer: I switch back to a Mac a little over two years ago and I believe I made the right decision for me.

Bottomline:

Why this ad works is it because it is based on truth or at least perceived truths and I would argue that in a consumers mind these are the same. What is Microsoft‘s next play? Who knows, but I would encourage them to focus on the core product to increase stability and work with partners like Dell, HP, Acer and Lenovo to clean up the messaging for the “PC” solution.