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Alan B. Hart

Marketing Thought Leader, Speaker, Podcast Host, Consultant and Advisor

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Tag: Apple

2 Reasons for Apple’s Distortion on Tech Sector Profitability

On March 28, 2012 By In marketing strategy

I received the below chart from Business Insider Monday, which highlights that without Apple the technology sector profits would be down 3% this year vs. with them profits are up 7%.  Why is Apple out …

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iPhone iMessages don’t count towards your text usage

On January 3, 2012 By In Uncategorized

I like to think I am ahead of the curve on understanding technology and especially wireless, but some how this iOS feature for iPhone to iPhone messaging did not get through. iMessages do not count …

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Kindle Fire vs. Apple iPad: A Story in Innovation Strategy

On October 27, 2011 By In marketing strategy

First, after a year away I am back to blogging. More to come on what I have been up to for the last year, but until then, please read on… After reading tons of stories …

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Microsoft: leading by following

On July 17, 2009 By In marketing strategy

Image via Wikipedia Microsoft must be doing some damage to Apple based on Adage report, which Apple is asking Microsoft to pull their laptop hunter ads. Being a commodity must be working out for Microsoft…. …

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Mac vs. PC: truth in advertising hurts

On May 29, 2009 By In marketing strategy

I could not help sharing the new Mac ad called “elimination” from Apple: Disclaimer: I switch back to a Mac a little over two years ago and I believe I made the right decision for …

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Service brands: vision of the future?

On February 9, 2009 By In Uncategorized

As a marketer and consultant, I always find it difficult to explain what a brand is to people that are not familiar with the concept (e.g. my mom). This task of explaining things becomes increasingly …

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Time for marketers to get religion? Secrets to engaging consumers

On December 8, 2008 By In Uncategorized

In reading Adage’s CMO Strategy Column, “How Apple, Others Have Cultivated Religious Followings“, by Martin Lindstrom, I found myself again pulling on my knowledge studying psychology and sociology in my college years. Martin lays out …

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TiVo on the slide; is this a death spiral?

On November 26, 2008 By In Uncategorized

In TiVo Swings to a Profit posted by The New York Times, it is clear the TiVo continues to shrink. It is a sad day for the small technology brand that could. Subscribers are now …

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How to get started with social media marketing

On November 23, 2008 By In Uncategorized

The best social media marketing strategy is to have a brand, product or service worth talking about. Let me stop there and let that sink in… Lots of marketers and agencies are trying to crack …

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