I received the below chart from Business Insider Monday, which highlights that without Apple the technology sector profits would be down 3% this year vs. with them profits are up 7%. Why is Apple out …
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iPhone iMessages don’t count towards your text usage
I like to think I am ahead of the curve on understanding technology and especially wireless, but some how this iOS feature for iPhone to iPhone messaging did not get through. iMessages do not count …
Continue readingKindle Fire vs. Apple iPad: A Story in Innovation Strategy
First, after a year away I am back to blogging. More to come on what I have been up to for the last year, but until then, please read on… After reading tons of stories …
Continue readingMicrosoft: leading by following
Image via Wikipedia Microsoft must be doing some damage to Apple based on Adage report, which Apple is asking Microsoft to pull their laptop hunter ads. Being a commodity must be working out for Microsoft…. …
Continue readingMac vs. PC: truth in advertising hurts
I could not help sharing the new Mac ad called “elimination” from Apple: Disclaimer: I switch back to a Mac a little over two years ago and I believe I made the right decision for …
Continue readingService brands: vision of the future?
As a marketer and consultant, I always find it difficult to explain what a brand is to people that are not familiar with the concept (e.g. my mom). This task of explaining things becomes increasingly …
Continue readingTime for marketers to get religion? Secrets to engaging consumers
In reading Adage’s CMO Strategy Column, “How Apple, Others Have Cultivated Religious Followings“, by Martin Lindstrom, I found myself again pulling on my knowledge studying psychology and sociology in my college years. Martin lays out …
Continue readingTiVo on the slide; is this a death spiral?
In TiVo Swings to a Profit posted by The New York Times, it is clear the TiVo continues to shrink. It is a sad day for the small technology brand that could. Subscribers are now …
Continue readingHow to get started with social media marketing
The best social media marketing strategy is to have a brand, product or service worth talking about. Let me stop there and let that sink in… Lots of marketers and agencies are trying to crack …
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