A colleague sent me a Wall Street Journal article, Loyalty Program May Not Reward AmEx and then I came across this travel study released by IBM. The WSJ.com article highlights that as consumers budgets tighten …
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The transition from one-way to two-way communication in marketing
Reading “A New Odd Couple: Google, P&G Swap Workers to Spur Innovation” on WSJ.com and attending the Internet Summit 08, there is a new shift in traditional marketing thinking. The old school of thoughts was …
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