Image via Wikipedia In a New York Times article today, Starbuck’s answer to McDonald’s McCafé $100 million dollar blitz is: “If your coffee isn’t perfect, we’ll make it over. If it’s still not perfect, you …
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Developing your insight feed is critical to being relevant
This is the sixth in a series of short posts related to The CMO Agenda research. Informed by recent CMO conversations and CMG Partners‘ collective experience helping top marketers develop marketing strategy, we have compiled …
Continue readingRenewed definiton of brand
by photographer PiccoloNamek and image via Wikipedia This is the fourth in a series of short posts related to The CMO Agenda research. Informed by recent CMO conversations and CMG Partners‘ collective experience helping top …
Continue readingTwitter explained in cartoons
I am trying to learn how to make the best use of Twitter and was forwarded this cartoon clip by a friend. Warning to those twitter-holics that this could be damaging to your health. More …
Continue readingSkittles is turning over the brand to consumers
Image by Special via Flickr The maker of Skittles, Mars Snackfood, is turning over the brand to consumers. The new website design at skittles.com, designed by Agency.com, is linked to social media content as its …
Continue readingThe transition from one-way to two-way communication in marketing
Reading “A New Odd Couple: Google, P&G Swap Workers to Spur Innovation” on WSJ.com and attending the Internet Summit 08, there is a new shift in traditional marketing thinking. The old school of thoughts was …
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