Image by fdecomite via Flickr Through my previous research with 60+ CMOs on the evolution of lead marketers — transformative leadership has emerged as a path forward. The question now on my mind is how …
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What should CMOs be doing? Transformation!
This is the first in a series of short posts related to The CMO Agenda research. Informed by recent CMO conversations and CMG Partners‘ collective experience helping top marketers develop marketing strategy, we have compiled …
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