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Alan B. Hart

Marketing Thought Leader, Speaker, Podcast Host, Consultant and Advisor

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Tag: social media

Starbuck’s answer to McCafe: messaging disaster?

On May 22, 2009 By In marketing strategy

Image via Wikipedia In a New York Times article today,  Starbuck’s answer to McDonald’s McCafé $100 million dollar blitz is: “If your coffee isn’t perfect, we’ll make it over. If it’s still not perfect, you …

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Developing your insight feed is critical to being relevant

On May 21, 2009 By In marketing strategy

This is the sixth in a series of short posts related to The CMO Agenda research. Informed by recent CMO conversations and CMG Partners‘ collective experience helping top marketers develop marketing strategy, we have compiled …

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Renewed definiton of brand

On April 13, 2009 By In marketing strategy, Uncategorized

by photographer PiccoloNamek and image via Wikipedia This is the fourth in a series of short posts related to The CMO Agenda research. Informed by recent CMO conversations and CMG Partners‘ collective experience helping top …

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Interesting ideas on the future of advertising

On March 17, 2009 By In marketing strategy

A very thought provoking presentation by John Willshire. Thanks to John for creating and my friend Karl for sharing it with me.

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Skittles is turning over the brand to consumers

On March 3, 2009 By In marketing strategy

Image by Special via Flickr The maker of Skittles, Mars Snackfood, is turning over the brand to consumers. The new website design at skittles.com, designed by Agency.com, is linked to social media content as its …

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Sponsorship done right: Fiat and 9th World Summit of Nobel Peace Prize Laureates

On January 26, 2009 By In Uncategorized

Image via Wikipedia With a little help from The Wall Street Journal article, I happened to stumble upon the video below in support of the 9th World Summit of Nobel Peace Prize Laureates in Paris, …

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Happy New Year, 2009 Marketing Trends

On January 7, 2009 By In Uncategorized

Image via Wikipedia Happy New Year to all! I have taken an extended leave from the blog, but am anxious to get going again. With the new year comes lots and lots of predictions across …

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The transition from one-way to two-way communication in marketing

On November 20, 2008 By In Uncategorized

Reading “A New Odd Couple: Google, P&G Swap Workers to Spur Innovation” on WSJ.com and attending the Internet Summit 08, there is a new shift in traditional marketing thinking. The old school of thoughts was …

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