Image via Wikipedia In a New York Times article today, Starbuck’s answer to McDonald’s McCafé $100 million dollar blitz is: “If your coffee isn’t perfect, we’ll make it over. If it’s still not perfect, you …
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Developing your insight feed is critical to being relevant
This is the sixth in a series of short posts related to The CMO Agenda research. Informed by recent CMO conversations and CMG Partners‘ collective experience helping top marketers develop marketing strategy, we have compiled …
Continue readingRenewed definiton of brand
by photographer PiccoloNamek and image via Wikipedia This is the fourth in a series of short posts related to The CMO Agenda research. Informed by recent CMO conversations and CMG Partners‘ collective experience helping top …
Continue readingInteresting ideas on the future of advertising
A very thought provoking presentation by John Willshire. Thanks to John for creating and my friend Karl for sharing it with me.
Continue readingSkittles is turning over the brand to consumers
Image by Special via Flickr The maker of Skittles, Mars Snackfood, is turning over the brand to consumers. The new website design at skittles.com, designed by Agency.com, is linked to social media content as its …
Continue readingSponsorship done right: Fiat and 9th World Summit of Nobel Peace Prize Laureates
Image via Wikipedia With a little help from The Wall Street Journal article, I happened to stumble upon the video below in support of the 9th World Summit of Nobel Peace Prize Laureates in Paris, …
Continue readingHappy New Year, 2009 Marketing Trends
Image via Wikipedia Happy New Year to all! I have taken an extended leave from the blog, but am anxious to get going again. With the new year comes lots and lots of predictions across …
Continue readingThe transition from one-way to two-way communication in marketing
Reading “A New Odd Couple: Google, P&G Swap Workers to Spur Innovation” on WSJ.com and attending the Internet Summit 08, there is a new shift in traditional marketing thinking. The old school of thoughts was …
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