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Alan B. Hart

Marketing Thought Leader, Speaker, Podcast Host, Consultant and Advisor

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Tag: Social media marketing

Starbuck’s answer to McCafe: messaging disaster?

On May 22, 2009 By In marketing strategy

Image via Wikipedia In a New York Times article today,  Starbuck’s answer to McDonald’s McCafé $100 million dollar blitz is: “If your coffee isn’t perfect, we’ll make it over. If it’s still not perfect, you …

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Developing your insight feed is critical to being relevant

On May 21, 2009 By In marketing strategy

This is the sixth in a series of short posts related to The CMO Agenda research. Informed by recent CMO conversations and CMG Partners‘ collective experience helping top marketers develop marketing strategy, we have compiled …

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Renewed definiton of brand

On April 13, 2009 By In marketing strategy, Uncategorized

by photographer PiccoloNamek and image via Wikipedia This is the fourth in a series of short posts related to The CMO Agenda research. Informed by recent CMO conversations and CMG Partners‘ collective experience helping top …

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Skittles is turning over the brand to consumers

On March 3, 2009 By In marketing strategy

Image by Special via Flickr The maker of Skittles, Mars Snackfood, is turning over the brand to consumers. The new website design at skittles.com, designed by Agency.com, is linked to social media content as its …

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Sponsorship done right: Fiat and 9th World Summit of Nobel Peace Prize Laureates

On January 26, 2009 By In Uncategorized

Image via Wikipedia With a little help from The Wall Street Journal article, I happened to stumble upon the video below in support of the 9th World Summit of Nobel Peace Prize Laureates in Paris, …

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Apology, clarification on how to get started with social media marketing

On November 24, 2008 By In Uncategorized

I am eating crow this morning for my last post. A good friend, Meghan, made it clear that my last post How to get started with social media marketing was condescending as she read it. …

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How to get started with social media marketing

On November 23, 2008 By In Uncategorized

The best social media marketing strategy is to have a brand, product or service worth talking about. Let me stop there and let that sink in… Lots of marketers and agencies are trying to crack …

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