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Alan B. Hart

Marketing Thought Leader, Speaker, Podcast Host, Consultant and Advisor

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Tag: Scottrade

Rise of Experience: the next horizon to captivate customers

On April 23, 2009 By In marketing strategy, Uncategorized

Image by exfordy via Flickr This is the fifth in a series of short posts related to The CMO Agenda research. Informed by recent CMO conversations and CMG Partners‘ collective experience helping top marketers develop …

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CPG vs. Service Marketers: skill-sets and executive hiring decisions

On February 18, 2009 By In Uncategorized

Image via Wikipedia Recently, I posted a question on LinkedIn in a effort to get some outside opinion on marketing skill-sets and how that is driving hiring decisions. While I was underwhelmed by the number …

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Service brands: vision of the future?

On February 9, 2009 By In Uncategorized

As a marketer and consultant, I always find it difficult to explain what a brand is to people that are not familiar with the concept (e.g. my mom). This task of explaining things becomes increasingly …

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