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Alan B. Hart

Marketing Thought Leader, Speaker, Podcast Host, Consultant and Advisor

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Tag: ROI

Top Brand Measurement Firms Can’t Agree, Are You Surprised?

On March 14, 2012 By In marketing strategy

I was reading a recent Adage article “Study Finds Marketers Don’t Practice ROI they Preach” where the author highlights the following: MASB President Meg Blair noted that four major brand-valuation firms (Interbrand, Millward Brown’s BrandZ, …

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Dashboard AND Gut

On June 9, 2009 By In marketing strategy

This is the seventh and last in a series of short posts related to The CMO Agenda research. Informed by recent CMO conversations and CMG Partners‘ collective experience helping top marketers develop marketing strategy, we …

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Healthcare digital marketing trend for 2009

On November 17, 2008 By In Uncategorized

Was reading “Healthcare much alive for Google” published by DMNews. The article highlights a few key insiders at Google stating that healthcare digital marketing is an area that is poised for expansion in 2009. Some …

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