With colleagues at CMG Partners, I have been working on an exciting CMO Agenda research effort and are ready to release the finding to the public on March 17th. Register to receive the free detailed …
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Choose organic product placements or your brand suffers
… well Ford’s did related to their American Idol sponsorship/placement based on a recent study by Martin Lindstrom which looks at brain function. This finding is highlighted in the CMO Strategy column on Adage. Martin …
Continue readingBrandtags is worth checking out
I ran across the site brandtags.net a few months back. It is an experimental site where users can “tag” a brand that is displayed with words that are top of mind. It is a must …
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