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Alan B. Hart

Marketing Thought Leader, Speaker, Podcast Host, Consultant and Advisor

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Tag: Pricing

IBM takes on SAS for analytics domination, but neither is superior

On July 28, 2009 By In marketing strategy, Uncategorized

Image via Wikipedia The Wall Street Journal is reporting that IBM plans to acquire SPSS for $1.2B all cash deal, which is roughly a 42% premium. Watch out, SAS! This match-up will be fun to …

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Is “price” underleveraged in your marketing organization?

On April 16, 2009 By In marketing strategy, Uncategorized

Image by Getty Images via Daylife Recently, I have been speaking to lead marketers about growth — how they define it and what they are doing to achieve it. Through 13 interviews, not one lead …

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Recent Posts

  • Award Nominee – The CMO Club Awards 2017
  • Inc. – 9 Binge-Worthy Marketing Podcasts
  • Marketing Today Podcast
  • Avid Coaching
  • New Web Address for Blog & Thinking at atomck.com

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