Adage reports that Starbucks will enter the single-serve coffeemaker market this holiday season. Green Mountain has largely created the category and continues to dominate it, followed by lesser known players Tassimo, Senseo, Nesspresso. Will this …
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Innovation as a growth engine: more than new products
Image via Wikipedia This is the third in a series of short posts related to The CMO Agenda research. Informed by recent CMO conversations and CMG Partners‘ collective experience helping top marketers develop marketing strategy, …
Continue readingNew brand in down market: Hilton launches Denizen Hotels
Image via Wikipedia Just received an email from Hilton that states they have launched a new life style brand – Denizen Hotels. Below is an excerpt from the email announcement: Born modern, with global appeal …
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