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Alan B. Hart

Marketing Thought Leader, Speaker, Podcast Host, Consultant and Advisor

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Tag: New products

The Brew-off: Starbucks vs. Green Mountain

On March 21, 2012 By In marketing strategy

Adage reports that Starbucks will enter the single-serve coffeemaker market this holiday season. Green Mountain has largely created the category and continues to dominate it, followed by lesser known players Tassimo, Senseo, Nesspresso. Will this …

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Innovation as a growth engine: more than new products

On April 6, 2009 By In marketing strategy

Image via Wikipedia This is the third in a series of short posts related to The CMO Agenda research. Informed by recent CMO conversations and CMG Partners‘ collective experience helping top marketers develop marketing strategy, …

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New brand in down market: Hilton launches Denizen Hotels

On March 10, 2009 By In marketing strategy, Uncategorized

Image via Wikipedia Just received an email from Hilton that states they have launched a new life style brand – Denizen Hotels. Below is an excerpt from the email announcement: Born modern, with global appeal …

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