Image via Wikipedia This is the third in a series of short posts related to The CMO Agenda research. Informed by recent CMO conversations and CMG Partners‘ collective experience helping top marketers develop marketing strategy, …
Continue readingTag: Netflix
CPG vs. Service Marketers: skill-sets and executive hiring decisions
Image via Wikipedia Recently, I posted a question on LinkedIn in a effort to get some outside opinion on marketing skill-sets and how that is driving hiring decisions. While I was underwhelmed by the number …
Continue readingService brands: vision of the future?
As a marketer and consultant, I always find it difficult to explain what a brand is to people that are not familiar with the concept (e.g. my mom). This task of explaining things becomes increasingly …
Continue readingTiVo on the slide; is this a death spiral?
In TiVo Swings to a Profit posted by The New York Times, it is clear the TiVo continues to shrink. It is a sad day for the small technology brand that could. Subscribers are now …
Continue readingNetflix & TiVo join forces
The Wall Street Journal just ran a story on the collaboration between Netflix and TiVo (http://online.wsj.com/article/SB122533284014583011.html). This is a brillant play by both companies…. For Netflix: Increased distribution to an avid fan base of TiVo …
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