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Alan B. Hart

Marketing Thought Leader, Speaker, Podcast Host, Consultant and Advisor

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Tag: Netflix

Innovation as a growth engine: more than new products

On April 6, 2009 By In marketing strategy

Image via Wikipedia This is the third in a series of short posts related to The CMO Agenda research. Informed by recent CMO conversations and CMG Partners‘ collective experience helping top marketers develop marketing strategy, …

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CPG vs. Service Marketers: skill-sets and executive hiring decisions

On February 18, 2009 By In Uncategorized

Image via Wikipedia Recently, I posted a question on LinkedIn in a effort to get some outside opinion on marketing skill-sets and how that is driving hiring decisions. While I was underwhelmed by the number …

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Service brands: vision of the future?

On February 9, 2009 By In Uncategorized

As a marketer and consultant, I always find it difficult to explain what a brand is to people that are not familiar with the concept (e.g. my mom). This task of explaining things becomes increasingly …

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TiVo on the slide; is this a death spiral?

On November 26, 2008 By In Uncategorized

In TiVo Swings to a Profit posted by The New York Times, it is clear the TiVo continues to shrink. It is a sad day for the small technology brand that could. Subscribers are now …

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Netflix & TiVo join forces

On October 30, 2008 By In Uncategorized

The Wall Street Journal just ran a story on the collaboration between Netflix and TiVo (http://online.wsj.com/article/SB122533284014583011.html). This is a brillant play by both companies…. For Netflix: Increased distribution to an avid fan base of TiVo …

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