Image via Wikipedia In a New York Times article today, Starbuck’s answer to McDonald’s McCafé $100 million dollar blitz is: “If your coffee isn’t perfect, we’ll make it over. If it’s still not perfect, you …
Continue readingTag: McDonalds
Mplanet update: lots of video shared by executives
Today at Mplanet the top billed presenters included: CEO of Xerox, Anne Mulcahy CMO of American Express, John Hayes Global CMO of McDonald’s, Mary Dillon All were well received. John and Mary shared a number …
Continue readingBurger King going viral again, but success is uncertain
The newest video viral campaign for Burger King is Whopper Virgins, which is a “pure” taste test between the Big Mac and the Whopper among people who have never heard of McDonald’s or Burger King …
Continue reading