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Alan B. Hart

Marketing Thought Leader, Speaker, Podcast Host, Consultant and Advisor

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Tag: Marketing

Skittles is turning over the brand to consumers

On March 3, 2009 By In marketing strategy

Image by Special via Flickr The maker of Skittles, Mars Snackfood, is turning over the brand to consumers. The new website design at skittles.com, designed by Agency.com, is linked to social media content as its …

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Target gets advertising in a down-turn

On February 19, 2009 By In marketing strategy

I had to share this ad that a colleague was raving about — thanks Erin! , The Bottom Line: Target in this commercial holds true to their “Expect More. Pay less.” tagline. I am really …

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CPG vs. Service Marketers: skill-sets and executive hiring decisions

On February 18, 2009 By In Uncategorized

Image via Wikipedia Recently, I posted a question on LinkedIn in a effort to get some outside opinion on marketing skill-sets and how that is driving hiring decisions. While I was underwhelmed by the number …

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Service brands: vision of the future?

On February 9, 2009 By In Uncategorized

As a marketer and consultant, I always find it difficult to explain what a brand is to people that are not familiar with the concept (e.g. my mom). This task of explaining things becomes increasingly …

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Sponsorship done right: Fiat and 9th World Summit of Nobel Peace Prize Laureates

On January 26, 2009 By In Uncategorized

Image via Wikipedia With a little help from The Wall Street Journal article, I happened to stumble upon the video below in support of the 9th World Summit of Nobel Peace Prize Laureates in Paris, …

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Happy New Year, 2009 Marketing Trends

On January 7, 2009 By In Uncategorized

Image via Wikipedia Happy New Year to all! I have taken an extended leave from the blog, but am anxious to get going again. With the new year comes lots and lots of predictions across …

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Zappos making push into insights business

On December 23, 2008 By In Uncategorized

Zappos launched zapposinsights.com, a website subscription service that vows to grant insider access to the Zappos culture and employees. Some may ask why… Zappos has made a name for itself in selling shoes online, but …

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Net Promoter the Ultimate Question: helpful or hype?

On December 17, 2008 By In Uncategorized

As a marketer, you cannot escape the vast number of books and articles that highlight Net Promoter ® and the power of it. Even the likes of Joseph Jaffe with this recent podcast that highlighted …

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Sponsorships at Amex: the experience is the strategy

On December 16, 2008 By In marketing strategy, Uncategorized

Image via Wikipedia In a previous post, “Choose organic product placements or your brand suffers“, I highlighted a number of criteria to think about as companies and marketers selection product placements or sponsorships.  American Express …

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Customer marketing in turbulent times, expected 2009 recession for luxury goods

On December 15, 2008 By In Uncategorized

Image via Wikipedia In “Luxury brands go over the top to connect with wealthy clients” published by the Los Angeles Times, my breath was taken away at the various examples of cusotmer marketing to the …

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