Image by Special via Flickr The maker of Skittles, Mars Snackfood, is turning over the brand to consumers. The new website design at skittles.com, designed by Agency.com, is linked to social media content as its …
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Target gets advertising in a down-turn
I had to share this ad that a colleague was raving about — thanks Erin! , The Bottom Line: Target in this commercial holds true to their “Expect More. Pay less.” tagline. I am really …
Continue readingCPG vs. Service Marketers: skill-sets and executive hiring decisions
Image via Wikipedia Recently, I posted a question on LinkedIn in a effort to get some outside opinion on marketing skill-sets and how that is driving hiring decisions. While I was underwhelmed by the number …
Continue readingService brands: vision of the future?
As a marketer and consultant, I always find it difficult to explain what a brand is to people that are not familiar with the concept (e.g. my mom). This task of explaining things becomes increasingly …
Continue readingSponsorship done right: Fiat and 9th World Summit of Nobel Peace Prize Laureates
Image via Wikipedia With a little help from The Wall Street Journal article, I happened to stumble upon the video below in support of the 9th World Summit of Nobel Peace Prize Laureates in Paris, …
Continue readingHappy New Year, 2009 Marketing Trends
Image via Wikipedia Happy New Year to all! I have taken an extended leave from the blog, but am anxious to get going again. With the new year comes lots and lots of predictions across …
Continue readingZappos making push into insights business
Zappos launched zapposinsights.com, a website subscription service that vows to grant insider access to the Zappos culture and employees. Some may ask why… Zappos has made a name for itself in selling shoes online, but …
Continue readingNet Promoter the Ultimate Question: helpful or hype?
As a marketer, you cannot escape the vast number of books and articles that highlight Net Promoter ® and the power of it. Even the likes of Joseph Jaffe with this recent podcast that highlighted …
Continue readingSponsorships at Amex: the experience is the strategy
Image via Wikipedia In a previous post, “Choose organic product placements or your brand suffers“, I highlighted a number of criteria to think about as companies and marketers selection product placements or sponsorships. American Express …
Continue readingCustomer marketing in turbulent times, expected 2009 recession for luxury goods
Image via Wikipedia In “Luxury brands go over the top to connect with wealthy clients” published by the Los Angeles Times, my breath was taken away at the various examples of cusotmer marketing to the …
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