As a marketer and consultant, I always find it difficult to explain what a brand is to people that are not familiar with the concept (e.g. my mom). This task of explaining things becomes increasingly …
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Net Promoter the Ultimate Question: helpful or hype?
As a marketer, you cannot escape the vast number of books and articles that highlight Net Promoter ® and the power of it. Even the likes of Joseph Jaffe with this recent podcast that highlighted …
Continue readingLoyalty programs under attack
A colleague sent me a Wall Street Journal article, Loyalty Program May Not Reward AmEx and then I came across this travel study released by IBM. The WSJ.com article highlights that as consumers budgets tighten …
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