First, after a year away I am back to blogging. More to come on what I have been up to for the last year, but until then, please read on… After reading tons of stories …
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CPG vs. Service Marketers: skill-sets and executive hiring decisions
Image via Wikipedia Recently, I posted a question on LinkedIn in a effort to get some outside opinion on marketing skill-sets and how that is driving hiring decisions. While I was underwhelmed by the number …
Continue readingService brands: vision of the future?
As a marketer and consultant, I always find it difficult to explain what a brand is to people that are not familiar with the concept (e.g. my mom). This task of explaining things becomes increasingly …
Continue readingTiVo on the slide; is this a death spiral?
In TiVo Swings to a Profit posted by The New York Times, it is clear the TiVo continues to shrink. It is a sad day for the small technology brand that could. Subscribers are now …
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