Over the last six years, I have had a personal interest on the verge of a crusade to better understand and study lead marketers and CMOs across industries. My concern, after meeting well over 300 …
Continue readingTag: IBM
IBM takes on SAS for analytics domination, but neither is superior
Image via Wikipedia The Wall Street Journal is reporting that IBM plans to acquire SPSS for $1.2B all cash deal, which is roughly a 42% premium. Watch out, SAS! This match-up will be fun to …
Continue readingRise of Experience: the next horizon to captivate customers
Image by exfordy via Flickr This is the fifth in a series of short posts related to The CMO Agenda research. Informed by recent CMO conversations and CMG Partners‘ collective experience helping top marketers develop …
Continue readingService brands: vision of the future?
As a marketer and consultant, I always find it difficult to explain what a brand is to people that are not familiar with the concept (e.g. my mom). This task of explaining things becomes increasingly …
Continue readingLoyalty programs under attack
A colleague sent me a Wall Street Journal article, Loyalty Program May Not Reward AmEx and then I came across this travel study released by IBM. The WSJ.com article highlights that as consumers budgets tighten …
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