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Alan B. Hart

Marketing Thought Leader, Speaker, Podcast Host, Consultant and Advisor

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Tag: IBM

Can We Save Marketing?

On November 15, 2011 By In marketing strategy

Over the last six years, I have had a personal interest on the verge of a crusade to better understand and study lead marketers and CMOs across industries. My concern, after meeting well over 300 …

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IBM takes on SAS for analytics domination, but neither is superior

On July 28, 2009 By In marketing strategy, Uncategorized

Image via Wikipedia The Wall Street Journal is reporting that IBM plans to acquire SPSS for $1.2B all cash deal, which is roughly a 42% premium. Watch out, SAS! This match-up will be fun to …

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Rise of Experience: the next horizon to captivate customers

On April 23, 2009 By In marketing strategy, Uncategorized

Image by exfordy via Flickr This is the fifth in a series of short posts related to The CMO Agenda research. Informed by recent CMO conversations and CMG Partners‘ collective experience helping top marketers develop …

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Service brands: vision of the future?

On February 9, 2009 By In Uncategorized

As a marketer and consultant, I always find it difficult to explain what a brand is to people that are not familiar with the concept (e.g. my mom). This task of explaining things becomes increasingly …

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Loyalty programs under attack

On December 2, 2008 By In Uncategorized

A colleague sent me a Wall Street Journal article, Loyalty Program May Not Reward AmEx and then I came across this travel study released by IBM. The WSJ.com article highlights that as consumers budgets tighten …

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