Image by LunaDiRimmel via Flickr Failure is not the end of the world. With GM now restructured and the financial crisis coming to an end, should we be celebrating? Yes, IF you have learned from …
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Super Bowl ads may disappoint this year
According to Adage.com report on a recent Gallup study, Super Bowl ad recall suffers in tough economic times when consumer confidence is low. This coupled with the fact some advertisers like GM and FedEx are …
Continue reading“Fill all niches” product and brand strategy adopter, GM, is falling on hard times
Image by Getty Images via Daylife As I read about General Motors going before congress and the recent story, “Big Three May Need to Trim Number of Brands“, published in The New York Times, I …
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