Capturing the promise of mobile banking in emerging markets a new article and work by Christopher P. Beshouri and Jon Gravråk of McKinsey talks about the promise of mobile to bank the unbanked populations of …
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Differentiate or be commoditized
This is the second in a series of short posts related to The CMO Agenda research. Informed by recent CMO conversations and CMG Partners‘ collective experience helping top marketers develop marketing strategy, we have compiled …
Continue readingSponsorships at Amex: the experience is the strategy
Image via Wikipedia In a previous post, “Choose organic product placements or your brand suffers“, I highlighted a number of criteria to think about as companies and marketers selection product placements or sponsorships. American Express …
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