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Alan B. Hart

Marketing Thought Leader, Speaker, Podcast Host, Consultant and Advisor

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Can We Save Marketing?

On November 15, 2011 By In marketing strategy

Over the last six years, I have had a personal interest on the verge of a crusade to better understand and study lead marketers and CMOs across industries. My concern, after meeting well over 300 …

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Renewed definiton of brand

On April 13, 2009 By In marketing strategy, Uncategorized

by photographer PiccoloNamek and image via Wikipedia This is the fourth in a series of short posts related to The CMO Agenda research. Informed by recent CMO conversations and CMG Partners‘ collective experience helping top …

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Skittles is turning over the brand to consumers

On March 3, 2009 By In marketing strategy

Image by Special via Flickr The maker of Skittles, Mars Snackfood, is turning over the brand to consumers. The new website design at skittles.com, designed by Agency.com, is linked to social media content as its …

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How to get started with social media marketing

On November 23, 2008 By In Uncategorized

The best social media marketing strategy is to have a brand, product or service worth talking about. Let me stop there and let that sink in… Lots of marketers and agencies are trying to crack …

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Recent Posts

  • Award Nominee – The CMO Club Awards 2017
  • Inc. – 9 Binge-Worthy Marketing Podcasts
  • Marketing Today Podcast
  • Avid Coaching
  • New Web Address for Blog & Thinking at atomck.com

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