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Alan B. Hart

Marketing Thought Leader, Speaker, Podcast Host, Consultant and Advisor

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Tag: CMO 2.0

Leading Outside the Lines – enabling change and transformation

On May 27, 2010 By In marketing strategy

Image by fdecomite via Flickr Through my previous research with 60+ CMOs on the evolution of lead marketers — transformative leadership has emerged as a path forward. The question now on my mind is how …

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Is IDC loosing relevance on marketing?

On October 1, 2009 By In marketing strategy

The IDC released a preview of their upcoming report, IDC’s 7th Annual Tech Mktg. Benchmarks Study.  I was stunned at the marketing kingdom protection rhetoric and support of empire building for marketing leaders. Most of …

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Recent Posts

  • Award Nominee – The CMO Club Awards 2017
  • Inc. – 9 Binge-Worthy Marketing Podcasts
  • Marketing Today Podcast
  • Avid Coaching
  • New Web Address for Blog & Thinking at atomck.com

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