I received the below chart from Business Insider Monday, which highlights that without Apple the technology sector profits would be down 3% this year vs. with them profits are up 7%. Why is Apple out …
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Innovation as a growth engine: more than new products
Image via Wikipedia This is the third in a series of short posts related to The CMO Agenda research. Informed by recent CMO conversations and CMG Partners‘ collective experience helping top marketers develop marketing strategy, …
Continue readingSponsorships at Amex: the experience is the strategy
Image via Wikipedia In a previous post, “Choose organic product placements or your brand suffers“, I highlighted a number of criteria to think about as companies and marketers selection product placements or sponsorships. American Express …
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