Over the last six years, I have had a personal interest on the verge of a crusade to better understand and study lead marketers and CMOs across industries. My concern, after meeting well over 300 …Continue reading
Pepsi logo: hype or genius?
A friend recent sent me this post from Gawker, thanks Bruce! In the post they poke fun at the rationale (download) provided by the agency, Arnell Group, on the multimillion dollar logo refresh. Personally, I …Continue reading
Super Bowl ads may disappoint this year
According to Adage.com report on a recent Gallup study, Super Bowl ad recall suffers in tough economic times when consumer confidence is low. This coupled with the fact some advertisers like GM and FedEx are …Continue reading
Brands go negative, will it pay?
The New York Times ran a story today “Dueling Brands Pick Up Where Politicians Leave Off “. It highlights a recent advertising trend to run negative ads against a company’s competitor to better position products. …Continue reading