How do you think this changes the game for brands? Comments welcome!
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Pepsi logo: hype or genius?
A friend recent sent me this post from Gawker, thanks Bruce! In the post they poke fun at the rationale (download) provided by the agency, Arnell Group, on the multimillion dollar logo refresh. Personally, I …
Continue readingService brands: vision of the future?
As a marketer and consultant, I always find it difficult to explain what a brand is to people that are not familiar with the concept (e.g. my mom). This task of explaining things becomes increasingly …
Continue readingSponsorships at Amex: the experience is the strategy
Image via Wikipedia In a previous post, “Choose organic product placements or your brand suffers“, I highlighted a number of criteria to think about as companies and marketers selection product placements or sponsorships. American Express …
Continue readingThe making of the Obama iconic symbol
Image via Wikipedia Fantastic retrospective on the creation of the Obama logo by Sol Sender, formerly of MODE when the logo was created and now at VSA Partners as a strategist. This is a must …
Continue readingBrands go negative, will it pay?
The New York Times ran a story today “Dueling Brands Pick Up Where Politicians Leave Off “. It highlights a recent advertising trend to run negative ads against a company’s competitor to better position products. …
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