… well Ford’s did related to their American Idol sponsorship/placement based on a recent study by Martin Lindstrom which looks at brain function. This finding is highlighted in the CMO Strategy column on Adage. Martin …
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Brandtags is worth checking out
I ran across the site brandtags.net a few months back. It is an experimental site where users can “tag” a brand that is displayed with words that are top of mind. It is a must …
Continue readingObama a great marketing success story?
A friend I work with, thanks Morgan, forwarded this very interesting Adage post, “What Marketers Can Learn From Obama’s Campaign“. The post breaks down the Obama brand campaign in a very logical way and I …
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