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Alan B. Hart

Marketing Thought Leader, Speaker, Podcast Host, Consultant and Advisor

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Tag: brand

Service brands: vision of the future?

On February 9, 2009 By In Uncategorized

As a marketer and consultant, I always find it difficult to explain what a brand is to people that are not familiar with the concept (e.g. my mom). This task of explaining things becomes increasingly …

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Mplanet update: lots of video shared by executives

On January 28, 2009 By In Uncategorized

Today at Mplanet the top billed presenters included: CEO of Xerox, Anne Mulcahy CMO of American Express, John Hayes Global CMO of McDonald’s, Mary Dillon All were well received. John and Mary shared a number …

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Sponsorship done right: Fiat and 9th World Summit of Nobel Peace Prize Laureates

On January 26, 2009 By In Uncategorized

Image via Wikipedia With a little help from The Wall Street Journal article, I happened to stumble upon the video below in support of the 9th World Summit of Nobel Peace Prize Laureates in Paris, …

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Teasers are back!

On January 13, 2009 By In Uncategorized

I love teasers, but this is likely due to my love of movies. Let’s see how these new commercials play out with consumers… Lebron James Announcement: What is G? (now we know as the re-brand …

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Zappos making push into insights business

On December 23, 2008 By In Uncategorized

Zappos launched zapposinsights.com, a website subscription service that vows to grant insider access to the Zappos culture and employees. Some may ask why… Zappos has made a name for itself in selling shoes online, but …

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Sponsorships at Amex: the experience is the strategy

On December 16, 2008 By In marketing strategy, Uncategorized

Image via Wikipedia In a previous post, “Choose organic product placements or your brand suffers“, I highlighted a number of criteria to think about as companies and marketers selection product placements or sponsorships.  American Express …

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The making of the Obama iconic symbol

On December 12, 2008 By In Uncategorized

Image via Wikipedia Fantastic retrospective on the creation of the Obama logo by Sol Sender, formerly of MODE when the logo was created and now at VSA Partners as a strategist. This is a must …

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Time for marketers to get religion? Secrets to engaging consumers

On December 8, 2008 By In Uncategorized

In reading Adage’s CMO Strategy Column, “How Apple, Others Have Cultivated Religious Followings“, by Martin Lindstrom, I found myself again pulling on my knowledge studying psychology and sociology in my college years. Martin lays out …

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“Fill all niches” product and brand strategy adopter, GM, is falling on hard times

On December 5, 2008 By In Uncategorized

Image by Getty Images via Daylife As I read about General Motors going before congress and the recent story, “Big Three May Need to Trim Number of Brands“, published in The New York Times, I …

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How to get started with social media marketing

On November 23, 2008 By In Uncategorized

The best social media marketing strategy is to have a brand, product or service worth talking about. Let me stop there and let that sink in… Lots of marketers and agencies are trying to crack …

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