As a marketer and consultant, I always find it difficult to explain what a brand is to people that are not familiar with the concept (e.g. my mom). This task of explaining things becomes increasingly …
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Mplanet update: lots of video shared by executives
Today at Mplanet the top billed presenters included: CEO of Xerox, Anne Mulcahy CMO of American Express, John Hayes Global CMO of McDonald’s, Mary Dillon All were well received. John and Mary shared a number …
Continue readingSponsorship done right: Fiat and 9th World Summit of Nobel Peace Prize Laureates
Image via Wikipedia With a little help from The Wall Street Journal article, I happened to stumble upon the video below in support of the 9th World Summit of Nobel Peace Prize Laureates in Paris, …
Continue readingTeasers are back!
I love teasers, but this is likely due to my love of movies. Let’s see how these new commercials play out with consumers… Lebron James Announcement: What is G? (now we know as the re-brand …
Continue readingZappos making push into insights business
Zappos launched zapposinsights.com, a website subscription service that vows to grant insider access to the Zappos culture and employees. Some may ask why… Zappos has made a name for itself in selling shoes online, but …
Continue readingSponsorships at Amex: the experience is the strategy
Image via Wikipedia In a previous post, “Choose organic product placements or your brand suffers“, I highlighted a number of criteria to think about as companies and marketers selection product placements or sponsorships. American Express …
Continue readingThe making of the Obama iconic symbol
Image via Wikipedia Fantastic retrospective on the creation of the Obama logo by Sol Sender, formerly of MODE when the logo was created and now at VSA Partners as a strategist. This is a must …
Continue readingTime for marketers to get religion? Secrets to engaging consumers
In reading Adage’s CMO Strategy Column, “How Apple, Others Have Cultivated Religious Followings“, by Martin Lindstrom, I found myself again pulling on my knowledge studying psychology and sociology in my college years. Martin lays out …
Continue reading“Fill all niches” product and brand strategy adopter, GM, is falling on hard times
Image by Getty Images via Daylife As I read about General Motors going before congress and the recent story, “Big Three May Need to Trim Number of Brands“, published in The New York Times, I …
Continue readingHow to get started with social media marketing
The best social media marketing strategy is to have a brand, product or service worth talking about. Let me stop there and let that sink in… Lots of marketers and agencies are trying to crack …
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