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Alan B. Hart

Marketing Thought Leader, Speaker, Podcast Host, Consultant and Advisor

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Tag: brand equity

2 Reasons for Apple’s Distortion on Tech Sector Profitability

On March 28, 2012 By In marketing strategy

I received the below chart from Business Insider Monday, which highlights that without Apple the technology sector profits would be down 3% this year vs. with them profits are up 7%.  Why is Apple out …

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Top Brand Measurement Firms Can’t Agree, Are You Surprised?

On March 14, 2012 By In marketing strategy

I was reading a recent Adage article “Study Finds Marketers Don’t Practice ROI they Preach” where the author highlights the following: MASB President Meg Blair noted that four major brand-valuation firms (Interbrand, Millward Brown’s BrandZ, …

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Choose organic product placements or your brand suffers

On November 19, 2008 By In Uncategorized

… well Ford’s did related to their American Idol sponsorship/placement based on a recent study by Martin Lindstrom which looks at brain function. This finding is highlighted in the CMO Strategy column on Adage. Martin …

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