I received the below chart from Business Insider Monday, which highlights that without Apple the technology sector profits would be down 3% this year vs. with them profits are up 7%. Why is Apple out …Continue reading
Tag: brand equity
Top Brand Measurement Firms Can’t Agree, Are You Surprised?
I was reading a recent Adage article “Study Finds Marketers Don’t Practice ROI they Preach” where the author highlights the following: MASB President Meg Blair noted that four major brand-valuation firms (Interbrand, Millward Brown’s BrandZ, …Continue reading
Choose organic product placements or your brand suffers
… well Ford’s did related to their American Idol sponsorship/placement based on a recent study by Martin Lindstrom which looks at brain function. This finding is highlighted in the CMO Strategy column on Adage. Martin …Continue reading