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Alan B. Hart

Marketing Thought Leader, Speaker, Podcast Host, Consultant and Advisor

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Tag: advertising

Super Bowl ads may disappoint this year

On January 21, 2009 By In Uncategorized

According to Adage.com report on a recent Gallup study, Super Bowl ad recall suffers in tough economic times when consumer confidence is low. This coupled with the fact some advertisers like GM and FedEx are …

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Teasers are back!

On January 13, 2009 By In Uncategorized

I love teasers, but this is likely due to my love of movies. Let’s see how these new commercials play out with consumers… Lebron James Announcement: What is G? (now we know as the re-brand …

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Burger King going viral again, but success is uncertain

On December 11, 2008 By In Uncategorized

The newest video viral campaign for Burger King is Whopper Virgins, which is a “pure” taste test between the Big Mac and the Whopper among people who have never heard of McDonald’s or Burger King …

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You had to know search Ads on YouTube were coming

On November 13, 2008 By In Uncategorized

The New York Times reports in “YouTube to Sell Advertising on Pages of Search Results” that YouTube will start auctioning search ads to people/companies that want their videos to appear for search terms. We all …

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Brands go negative, will it pay?

On November 4, 2008 By In Uncategorized

The New York Times ran a story today “Dueling Brands Pick Up Where Politicians Leave Off “. It highlights a recent advertising trend to run negative ads against a company’s competitor to better position products. …

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Kelloggs & Walmart partner on value advertising

On October 30, 2008 By In Uncategorized

Let the rage of practical “penny” saving ads begin…. Who knew breakfast was so expensive. I understand the logic, but is Walmart trying to put McDonald’s out of business now? More likely, this is just …

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