According to Adage.com report on a recent Gallup study, Super Bowl ad recall suffers in tough economic times when consumer confidence is low. This coupled with the fact some advertisers like GM and FedEx are …
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Teasers are back!
I love teasers, but this is likely due to my love of movies. Let’s see how these new commercials play out with consumers… Lebron James Announcement: What is G? (now we know as the re-brand …
Continue readingBurger King going viral again, but success is uncertain
The newest video viral campaign for Burger King is Whopper Virgins, which is a “pure” taste test between the Big Mac and the Whopper among people who have never heard of McDonald’s or Burger King …
Continue readingYou had to know search Ads on YouTube were coming
The New York Times reports in “YouTube to Sell Advertising on Pages of Search Results” that YouTube will start auctioning search ads to people/companies that want their videos to appear for search terms. We all …
Continue readingBrands go negative, will it pay?
The New York Times ran a story today “Dueling Brands Pick Up Where Politicians Leave Off “. It highlights a recent advertising trend to run negative ads against a company’s competitor to better position products. …
Continue readingKelloggs & Walmart partner on value advertising
Let the rage of practical “penny” saving ads begin…. Who knew breakfast was so expensive. I understand the logic, but is Walmart trying to put McDonald’s out of business now? More likely, this is just …
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