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Alan B. Hart

Marketing Thought Leader, Speaker, Podcast Host, Consultant and Advisor

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Tag: adage

Developing your insight feed is critical to being relevant

On May 21, 2009 By In marketing strategy

This is the sixth in a series of short posts related to The CMO Agenda research. Informed by recent CMO conversations and CMG Partners‘ collective experience helping top marketers develop marketing strategy, we have compiled …

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Time for marketers to get religion? Secrets to engaging consumers

On December 8, 2008 By In Uncategorized

In reading Adage’s CMO Strategy Column, “How Apple, Others Have Cultivated Religious Followings“, by Martin Lindstrom, I found myself again pulling on my knowledge studying psychology and sociology in my college years. Martin lays out …

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The transition from one-way to two-way communication in marketing

On November 20, 2008 By In Uncategorized

Reading “A New Odd Couple: Google, P&G Swap Workers to Spur Innovation” on WSJ.com and attending the Internet Summit 08, there is a new shift in traditional marketing thinking. The old school of thoughts was …

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Choose organic product placements or your brand suffers

On November 19, 2008 By In Uncategorized

… well Ford’s did related to their American Idol sponsorship/placement based on a recent study by Martin Lindstrom which looks at brain function. This finding is highlighted in the CMO Strategy column on Adage. Martin …

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Obama a great marketing success story?

On November 5, 2008 By In Uncategorized

A friend I work with, thanks Morgan, forwarded this very interesting Adage post, “What Marketers Can Learn From Obama’s Campaign“. The post breaks down the Obama brand campaign in a very logical way and I …

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