This is the sixth in a series of short posts related to The CMO Agenda research. Informed by recent CMO conversations and CMG Partners‘ collective experience helping top marketers develop marketing strategy, we have compiled …
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Time for marketers to get religion? Secrets to engaging consumers
In reading Adage’s CMO Strategy Column, “How Apple, Others Have Cultivated Religious Followings“, by Martin Lindstrom, I found myself again pulling on my knowledge studying psychology and sociology in my college years. Martin lays out …
Continue readingThe transition from one-way to two-way communication in marketing
Reading “A New Odd Couple: Google, P&G Swap Workers to Spur Innovation” on WSJ.com and attending the Internet Summit 08, there is a new shift in traditional marketing thinking. The old school of thoughts was …
Continue readingChoose organic product placements or your brand suffers
… well Ford’s did related to their American Idol sponsorship/placement based on a recent study by Martin Lindstrom which looks at brain function. This finding is highlighted in the CMO Strategy column on Adage. Martin …
Continue readingObama a great marketing success story?
A friend I work with, thanks Morgan, forwarded this very interesting Adage post, “What Marketers Can Learn From Obama’s Campaign“. The post breaks down the Obama brand campaign in a very logical way and I …
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