Alan Hart, host of Marketing Today, goes behind the scenes with the world’s best marketers and …
Continue reading
Twitter explained in cartoons
I am trying to learn how to make the best use of Twitter and was forwarded this cartoon clip by a friend. Warning to those twitter-holics that this could be damaging to your health. More …
Continue readingInteresting ideas on the future of advertising
A very thought provoking presentation by John Willshire. Thanks to John for creating and my friend Karl for sharing it with me.
Continue readingCMO research available on March 17, register now!
With colleagues at CMG Partners, I have been working on an exciting CMO Agenda research effort and are ready to release the finding to the public on March 17th. Register to receive the free detailed …
Continue readingMichael Porter: Still got it!
Image by TimDan2 via Flickr Recently, I attended a University of North Carolina lecture by Michael Porter, Harvard Business School professor, who has made many foundational contributions to the field of strategy. You can download …
Continue readingNew brand in down market: Hilton launches Denizen Hotels
Image via Wikipedia Just received an email from Hilton that states they have launched a new life style brand – Denizen Hotels. Below is an excerpt from the email announcement: Born modern, with global appeal …
Continue readingSkittles is turning over the brand to consumers
Image by Special via Flickr The maker of Skittles, Mars Snackfood, is turning over the brand to consumers. The new website design at skittles.com, designed by Agency.com, is linked to social media content as its …
Continue readingTarget gets advertising in a down-turn
I had to share this ad that a colleague was raving about — thanks Erin! , The Bottom Line: Target in this commercial holds true to their “Expect More. Pay less.” tagline. I am really …
Continue readingCPG vs. Service Marketers: skill-sets and executive hiring decisions
Image via Wikipedia Recently, I posted a question on LinkedIn in a effort to get some outside opinion on marketing skill-sets and how that is driving hiring decisions. While I was underwhelmed by the number …
Continue readingService brands: vision of the future?
As a marketer and consultant, I always find it difficult to explain what a brand is to people that are not familiar with the concept (e.g. my mom). This task of explaining things becomes increasingly …
Continue readingSuper Bowl Ad Brand Survey – Doritos is the winner
The following excerpt is from Comscore’s 2009 Super Bowl Brand survey: Doritos Scores Highest Net Improvement in Brand Survey comScore also asked respondents in the post-Super Bowl survey whether the various Super Bowl ads improved, …
Continue reading