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Alan B. Hart

Marketing Thought Leader, Speaker, Podcast Host, Consultant and Advisor

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Marketing Today with Alan Hart

Marketing Today Podcast

On July 28, 2017 By abhart

Alan Hart, host of Marketing Today, goes behind the scenes with the world’s best marketers and …

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Avid Coaching

On July 27, 2017 By abhart

Twitter explained in cartoons

On March 24, 2009 By In Uncategorized

I am trying to learn how to make the best use of Twitter and was forwarded this cartoon clip by a friend. Warning to those twitter-holics that this could be damaging to your health. More …

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Interesting ideas on the future of advertising

On March 17, 2009 By In marketing strategy

A very thought provoking presentation by John Willshire. Thanks to John for creating and my friend Karl for sharing it with me.

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CMO research available on March 17, register now!

On March 12, 2009 By In marketing strategy

With colleagues at CMG Partners, I have been working on an exciting CMO Agenda research effort and are ready to release the finding to the public on March 17th. Register to receive the free detailed …

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Michael Porter: Still got it!

On March 11, 2009 By In Uncategorized

Image by TimDan2 via Flickr Recently, I attended a University of North Carolina lecture by Michael Porter, Harvard Business School professor, who has made many foundational contributions to the field of strategy.  You can download …

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New brand in down market: Hilton launches Denizen Hotels

On March 10, 2009 By In marketing strategy, Uncategorized

Image via Wikipedia Just received an email from Hilton that states they have launched a new life style brand – Denizen Hotels. Below is an excerpt from the email announcement: Born modern, with global appeal …

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Skittles is turning over the brand to consumers

On March 3, 2009 By In marketing strategy

Image by Special via Flickr The maker of Skittles, Mars Snackfood, is turning over the brand to consumers. The new website design at skittles.com, designed by Agency.com, is linked to social media content as its …

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Target gets advertising in a down-turn

On February 19, 2009 By In marketing strategy

I had to share this ad that a colleague was raving about — thanks Erin! , The Bottom Line: Target in this commercial holds true to their “Expect More. Pay less.” tagline. I am really …

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CPG vs. Service Marketers: skill-sets and executive hiring decisions

On February 18, 2009 By In Uncategorized

Image via Wikipedia Recently, I posted a question on LinkedIn in a effort to get some outside opinion on marketing skill-sets and how that is driving hiring decisions. While I was underwhelmed by the number …

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Service brands: vision of the future?

On February 9, 2009 By In Uncategorized

As a marketer and consultant, I always find it difficult to explain what a brand is to people that are not familiar with the concept (e.g. my mom). This task of explaining things becomes increasingly …

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Super Bowl Ad Brand Survey – Doritos is the winner

On February 6, 2009 By In Uncategorized

The following excerpt is from Comscore’s 2009 Super Bowl Brand survey: Doritos Scores Highest Net Improvement in Brand Survey comScore also asked respondents in the post-Super Bowl survey whether the various Super Bowl ads improved, …

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  • Award Nominee – The CMO Club Awards 2017
  • Inc. – 9 Binge-Worthy Marketing Podcasts
  • Marketing Today Podcast
  • Avid Coaching
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