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Alan B. Hart

Marketing Thought Leader, Speaker, Podcast Host, Consultant and Advisor

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Marketing Today with Alan Hart

Marketing Today Podcast

On July 28, 2017 By abhart

Alan Hart, host of Marketing Today, goes behind the scenes with the world’s best marketers and …

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Avid Coaching

On July 27, 2017 By abhart

Starbuck’s answer to McCafe: messaging disaster?

On May 22, 2009 By In marketing strategy

Image via Wikipedia In a New York Times article today,  Starbuck’s answer to McDonald’s McCafé $100 million dollar blitz is: “If your coffee isn’t perfect, we’ll make it over. If it’s still not perfect, you …

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Developing your insight feed is critical to being relevant

On May 21, 2009 By In marketing strategy

This is the sixth in a series of short posts related to The CMO Agenda research. Informed by recent CMO conversations and CMG Partners‘ collective experience helping top marketers develop marketing strategy, we have compiled …

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Pepsi logo: hype or genius?

On April 28, 2009 By In marketing strategy, Uncategorized

A friend recent sent me this post from Gawker, thanks Bruce! In the post they poke fun at the rationale (download) provided by the agency, Arnell Group, on the multimillion dollar logo refresh. Personally, I …

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Rise of Experience: the next horizon to captivate customers

On April 23, 2009 By In marketing strategy, Uncategorized

Image by exfordy via Flickr This is the fifth in a series of short posts related to The CMO Agenda research. Informed by recent CMO conversations and CMG Partners‘ collective experience helping top marketers develop …

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Is “price” underleveraged in your marketing organization?

On April 16, 2009 By In marketing strategy, Uncategorized

Image by Getty Images via Daylife Recently, I have been speaking to lead marketers about growth — how they define it and what they are doing to achieve it. Through 13 interviews, not one lead …

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Renewed definiton of brand

On April 13, 2009 By In marketing strategy, Uncategorized

by photographer PiccoloNamek and image via Wikipedia This is the fourth in a series of short posts related to The CMO Agenda research. Informed by recent CMO conversations and CMG Partners‘ collective experience helping top …

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Innovation as a growth engine: more than new products

On April 6, 2009 By In marketing strategy

Image via Wikipedia This is the third in a series of short posts related to The CMO Agenda research. Informed by recent CMO conversations and CMG Partners‘ collective experience helping top marketers develop marketing strategy, …

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Marketing: noun or verb?

On April 1, 2009 By In marketing strategy

When we asked leading marketers about their roles and priorities during our recent CMO Agenda study, we heard a lot of commentary on the need to step up and drive major change inside their organizations. …

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Differentiate or be commoditized

On March 31, 2009 By In marketing strategy

This is the second in a series of short posts related to The CMO Agenda research. Informed by recent CMO conversations and CMG Partners‘ collective experience helping top marketers develop marketing strategy, we have compiled …

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What should CMOs be doing? Transformation!

On March 26, 2009 By In marketing strategy

This is the first in a series of short posts related to The CMO Agenda research. Informed by recent CMO conversations and CMG Partners‘ collective experience helping top marketers develop marketing strategy, we have compiled …

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