Alan Hart, host of Marketing Today, goes behind the scenes with the world’s best marketers and …
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Poll: Is your head of marketing a strategic adviser to the CEO?
I am currently writing a summary of CMG Partners‘ second round of CMO Agenda research, which consists of 31 interviews with lead marketers. This topic is a central theme that determines the role and value …
Continue readingRisk it all, stop watering down the message
Recently, I have taken a bit of a hiatus from this blog, which gave me a chance to get consumed by client work and personal adventures, but I am back! One item that rarely gets …
Continue readingIBM takes on SAS for analytics domination, but neither is superior
Image via Wikipedia The Wall Street Journal is reporting that IBM plans to acquire SPSS for $1.2B all cash deal, which is roughly a 42% premium. Watch out, SAS! This match-up will be fun to …
Continue readingWill ESPN’s new local strategy succeed?
Image via Wikipedia The New York Times is reporting that ESPN is rolling out their local site experiment that started in Chicago to three additional markets – Dallas, Los Angeles, and New York. In the …
Continue readingMicrosoft: leading by following
Image via Wikipedia Microsoft must be doing some damage to Apple based on Adage report, which Apple is asking Microsoft to pull their laptop hunter ads. Being a commodity must be working out for Microsoft…. …
Continue readingFailure: Don’t hide it, celebrate it
Image by LunaDiRimmel via Flickr Failure is not the end of the world. With GM now restructured and the financial crisis coming to an end, should we be celebrating? Yes, IF you have learned from …
Continue readingLust, fear and greed: The business version
Image by peasap via Flickr This post is a tribute to a mentor of mine, Alan “Big Al” Johnson. Big Al should be credited for the idea of lust, fear and greed… at least that …
Continue readingFavorite new TV show: Mental
MENTAL is a medical mystery drama featuring Dr. Jack Gallagher, an unorthodox psychiatrist who becomes Director of Mental Health Services at a Los Angeles hospital where he takes on patients battling unknown, misunderstood and often …
Continue readingDashboard AND Gut
This is the seventh and last in a series of short posts related to The CMO Agenda research. Informed by recent CMO conversations and CMG Partners‘ collective experience helping top marketers develop marketing strategy, we …
Continue readingMac vs. PC: truth in advertising hurts
I could not help sharing the new Mac ad called “elimination” from Apple: Disclaimer: I switch back to a Mac a little over two years ago and I believe I made the right decision for …
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