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Alan B. Hart

Marketing Thought Leader, Speaker, Podcast Host, Consultant and Advisor

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Marketing Today with Alan Hart

Marketing Today Podcast

On July 28, 2017 By abhart

Alan Hart, host of Marketing Today, goes behind the scenes with the world’s best marketers and …

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Avid Coaching

On July 27, 2017 By abhart

Poll: Is your head of marketing a strategic adviser to the CEO?

On September 2, 2009 By In marketing strategy

I am currently writing a summary of CMG Partners‘ second round of CMO Agenda research, which consists of 31 interviews with lead marketers. This topic is a central theme that determines the role and value …

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Risk it all, stop watering down the message

On August 20, 2009 By In marketing strategy

Recently, I have taken a bit of a hiatus from this blog, which gave me a chance to get consumed by client work and personal adventures, but I am back! One item that rarely gets …

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IBM takes on SAS for analytics domination, but neither is superior

On July 28, 2009 By In marketing strategy, Uncategorized

Image via Wikipedia The Wall Street Journal is reporting that IBM plans to acquire SPSS for $1.2B all cash deal, which is roughly a 42% premium. Watch out, SAS! This match-up will be fun to …

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Will ESPN’s new local strategy succeed?

On July 20, 2009 By In marketing strategy

Image via Wikipedia The New York Times is reporting that ESPN is rolling out their local site experiment that started in Chicago to three additional markets – Dallas, Los Angeles, and New York. In the …

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Microsoft: leading by following

On July 17, 2009 By In marketing strategy

Image via Wikipedia Microsoft must be doing some damage to Apple based on Adage report, which Apple is asking Microsoft to pull their laptop hunter ads. Being a commodity must be working out for Microsoft…. …

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Failure: Don’t hide it, celebrate it

On July 16, 2009 By In Uncategorized

Image by LunaDiRimmel via Flickr Failure is not the end of the world. With GM now restructured and the financial crisis coming to an end, should we be celebrating? Yes, IF you have learned from …

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Lust, fear and greed: The business version

On July 8, 2009 By In Uncategorized

Image by peasap via Flickr This post is a tribute to a mentor of mine, Alan “Big Al” Johnson. Big Al should be credited for the idea of lust, fear and greed… at least that …

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Favorite new TV show: Mental

On June 24, 2009 By In Uncategorized

MENTAL is a medical mystery drama featuring Dr. Jack Gallagher, an unorthodox psychiatrist who becomes Director of Mental Health Services at a Los Angeles hospital where he takes on patients battling unknown, misunderstood and often …

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Dashboard AND Gut

On June 9, 2009 By In marketing strategy

This is the seventh and last in a series of short posts related to The CMO Agenda research. Informed by recent CMO conversations and CMG Partners‘ collective experience helping top marketers develop marketing strategy, we …

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Mac vs. PC: truth in advertising hurts

On May 29, 2009 By In marketing strategy

I could not help sharing the new Mac ad called “elimination” from Apple: Disclaimer: I switch back to a Mac a little over two years ago and I believe I made the right decision for …

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  • Award Nominee – The CMO Club Awards 2017
  • Inc. – 9 Binge-Worthy Marketing Podcasts
  • Marketing Today Podcast
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