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Alan B. Hart

Marketing Thought Leader, Speaker, Podcast Host, Consultant and Advisor

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Category: Uncategorized

Brands go negative, will it pay?

On November 4, 2008 By In Uncategorized

The New York Times ran a story today “Dueling Brands Pick Up Where Politicians Leave Off “. It highlights a recent advertising trend to run negative ads against a company’s competitor to better position products. …

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Family photos, a great photographer to take a look at

On November 3, 2008 By In Uncategorized

We had a couple of friends stay with us last month and greatly benefited from A.W. Photography founder Anslee Willett. She graciously took what I equate to the best photos we have ever had taken …

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Voted today

On November 2, 2008 By In Uncategorized

I have never seen the line that I stood in today, I waited over an hour to vote in early voting. It was worth it and really drove home the point that democracy truly means …

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Pondering a downturn, who will thrive?

On November 1, 2008 By In Uncategorized

It seems that every story I read is about a bank raising money or a business slashing jobs. Where are the stories on the organizations that are thriving? Please comment on this post if you …

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Netflix & TiVo join forces

On October 30, 2008 By In Uncategorized

The Wall Street Journal just ran a story on the collaboration between Netflix and TiVo (http://online.wsj.com/article/SB122533284014583011.html). This is a brillant play by both companies…. For Netflix: Increased distribution to an avid fan base of TiVo …

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Kelloggs & Walmart partner on value advertising

On October 30, 2008 By In Uncategorized

Let the rage of practical “penny” saving ads begin…. Who knew breakfast was so expensive. I understand the logic, but is Walmart trying to put McDonald’s out of business now? More likely, this is just …

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Our customer minds are an illogical place

On October 29, 2008 By In Uncategorized

New email I just read from MarketingProfs.com looked at a 2004 study that shows consumers perceive longer packaging to have more volume vs. containers that are shorter. They also go on to highlight that unique …

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Best Lobster Roll in Boston

On October 28, 2008 By In Uncategorized

Well to be honest I have only had one, but people are telling me this is the best one in town. It is at Neptune Oyster. I guess now that I have been spoiled nothing …

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After a couple of failed starts… maybe this one will stick.

On October 27, 2008 By In Uncategorized

I have decided to post my comments and thoughts onthe world around me here for all to see, but mostly for those that know me (my beautiful wife, brillant daugther, and of course my mom …

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