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Alan B. Hart

Marketing Thought Leader, Speaker, Podcast Host, Consultant and Advisor

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Gearing up for AMA’s Mplanet 2009, reach out to me

On January 26, 2009 By In Uncategorized

CMG Partners is proud to be an exhibiting sponsor for the American Marketing Associations (AMA) upcoming Mplanet marketing conference. As the AMA puts it, “Mplanet is a one-of-a-kind forum where B2B and B2C marketing leaders …

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Super Bowl ads may disappoint this year

On January 21, 2009 By In Uncategorized

According to Adage.com report on a recent Gallup study, Super Bowl ad recall suffers in tough economic times when consumer confidence is low. This coupled with the fact some advertisers like GM and FedEx are …

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New place to read the ramblings

On January 20, 2009 By In Uncategorized

Image via CrunchBase I was just notified that I was added to http://marketing.alltop.com. This is how Alltop.com explains itself: You can think of an Alltop site as a “digital magazine rack” of the Internet. To …

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Teasers are back!

On January 13, 2009 By In Uncategorized

I love teasers, but this is likely due to my love of movies. Let’s see how these new commercials play out with consumers… Lebron James Announcement: What is G? (now we know as the re-brand …

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Happy New Year, 2009 Marketing Trends

On January 7, 2009 By In Uncategorized

Image via Wikipedia Happy New Year to all! I have taken an extended leave from the blog, but am anxious to get going again. With the new year comes lots and lots of predictions across …

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Zappos making push into insights business

On December 23, 2008 By In Uncategorized

Zappos launched zapposinsights.com, a website subscription service that vows to grant insider access to the Zappos culture and employees. Some may ask why… Zappos has made a name for itself in selling shoes online, but …

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Net Promoter the Ultimate Question: helpful or hype?

On December 17, 2008 By In Uncategorized

As a marketer, you cannot escape the vast number of books and articles that highlight Net Promoter ® and the power of it. Even the likes of Joseph Jaffe with this recent podcast that highlighted …

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Sponsorships at Amex: the experience is the strategy

On December 16, 2008 By In marketing strategy, Uncategorized

Image via Wikipedia In a previous post, “Choose organic product placements or your brand suffers“, I highlighted a number of criteria to think about as companies and marketers selection product placements or sponsorships.  American Express …

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Customer marketing in turbulent times, expected 2009 recession for luxury goods

On December 15, 2008 By In Uncategorized

Image via Wikipedia In “Luxury brands go over the top to connect with wealthy clients” published by the Los Angeles Times, my breath was taken away at the various examples of cusotmer marketing to the …

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The making of the Obama iconic symbol

On December 12, 2008 By In Uncategorized

Image via Wikipedia Fantastic retrospective on the creation of the Obama logo by Sol Sender, formerly of MODE when the logo was created and now at VSA Partners as a strategist. This is a must …

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