CMG Partners is proud to be an exhibiting sponsor for the American Marketing Associations (AMA) upcoming Mplanet marketing conference. As the AMA puts it, “Mplanet is a one-of-a-kind forum where B2B and B2C marketing leaders …
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Super Bowl ads may disappoint this year
According to Adage.com report on a recent Gallup study, Super Bowl ad recall suffers in tough economic times when consumer confidence is low. This coupled with the fact some advertisers like GM and FedEx are …
Continue readingNew place to read the ramblings
Image via CrunchBase I was just notified that I was added to http://marketing.alltop.com. This is how Alltop.com explains itself: You can think of an Alltop site as a “digital magazine rack” of the Internet. To …
Continue readingTeasers are back!
I love teasers, but this is likely due to my love of movies. Let’s see how these new commercials play out with consumers… Lebron James Announcement: What is G? (now we know as the re-brand …
Continue readingHappy New Year, 2009 Marketing Trends
Image via Wikipedia Happy New Year to all! I have taken an extended leave from the blog, but am anxious to get going again. With the new year comes lots and lots of predictions across …
Continue readingZappos making push into insights business
Zappos launched zapposinsights.com, a website subscription service that vows to grant insider access to the Zappos culture and employees. Some may ask why… Zappos has made a name for itself in selling shoes online, but …
Continue readingNet Promoter the Ultimate Question: helpful or hype?
As a marketer, you cannot escape the vast number of books and articles that highlight Net Promoter ® and the power of it. Even the likes of Joseph Jaffe with this recent podcast that highlighted …
Continue readingSponsorships at Amex: the experience is the strategy
Image via Wikipedia In a previous post, “Choose organic product placements or your brand suffers“, I highlighted a number of criteria to think about as companies and marketers selection product placements or sponsorships. American Express …
Continue readingCustomer marketing in turbulent times, expected 2009 recession for luxury goods
Image via Wikipedia In “Luxury brands go over the top to connect with wealthy clients” published by the Los Angeles Times, my breath was taken away at the various examples of cusotmer marketing to the …
Continue readingThe making of the Obama iconic symbol
Image via Wikipedia Fantastic retrospective on the creation of the Obama logo by Sol Sender, formerly of MODE when the logo was created and now at VSA Partners as a strategist. This is a must …
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