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Alan B. Hart

Marketing Thought Leader, Speaker, Podcast Host, Consultant and Advisor

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Category: Uncategorized

Renewed definiton of brand

On April 13, 2009 By In marketing strategy, Uncategorized

by photographer PiccoloNamek and image via Wikipedia This is the fourth in a series of short posts related to The CMO Agenda research. Informed by recent CMO conversations and CMG Partners‘ collective experience helping top …

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Twitter explained in cartoons

On March 24, 2009 By In Uncategorized

I am trying to learn how to make the best use of Twitter and was forwarded this cartoon clip by a friend. Warning to those twitter-holics that this could be damaging to your health. More …

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Michael Porter: Still got it!

On March 11, 2009 By In Uncategorized

Image by TimDan2 via Flickr Recently, I attended a University of North Carolina lecture by Michael Porter, Harvard Business School professor, who has made many foundational contributions to the field of strategy.  You can download …

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New brand in down market: Hilton launches Denizen Hotels

On March 10, 2009 By In marketing strategy, Uncategorized

Image via Wikipedia Just received an email from Hilton that states they have launched a new life style brand – Denizen Hotels. Below is an excerpt from the email announcement: Born modern, with global appeal …

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CPG vs. Service Marketers: skill-sets and executive hiring decisions

On February 18, 2009 By In Uncategorized

Image via Wikipedia Recently, I posted a question on LinkedIn in a effort to get some outside opinion on marketing skill-sets and how that is driving hiring decisions. While I was underwhelmed by the number …

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Service brands: vision of the future?

On February 9, 2009 By In Uncategorized

As a marketer and consultant, I always find it difficult to explain what a brand is to people that are not familiar with the concept (e.g. my mom). This task of explaining things becomes increasingly …

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Super Bowl Ad Brand Survey – Doritos is the winner

On February 6, 2009 By In Uncategorized

The following excerpt is from Comscore’s 2009 Super Bowl Brand survey: Doritos Scores Highest Net Improvement in Brand Survey comScore also asked respondents in the post-Super Bowl survey whether the various Super Bowl ads improved, …

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Mplanet update: lots of video shared by executives

On January 28, 2009 By In Uncategorized

Today at Mplanet the top billed presenters included: CEO of Xerox, Anne Mulcahy CMO of American Express, John Hayes Global CMO of McDonald’s, Mary Dillon All were well received. John and Mary shared a number …

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Trying a new design theme on the blog

On January 27, 2009 By In Uncategorized

I hope you will provide comments on the pros and cons.

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Sponsorship done right: Fiat and 9th World Summit of Nobel Peace Prize Laureates

On January 26, 2009 By In Uncategorized

Image via Wikipedia With a little help from The Wall Street Journal article, I happened to stumble upon the video below in support of the 9th World Summit of Nobel Peace Prize Laureates in Paris, …

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