by photographer PiccoloNamek and image via Wikipedia This is the fourth in a series of short posts related to The CMO Agenda research. Informed by recent CMO conversations and CMG Partners‘ collective experience helping top …
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Twitter explained in cartoons
I am trying to learn how to make the best use of Twitter and was forwarded this cartoon clip by a friend. Warning to those twitter-holics that this could be damaging to your health. More …
Continue readingMichael Porter: Still got it!
Image by TimDan2 via Flickr Recently, I attended a University of North Carolina lecture by Michael Porter, Harvard Business School professor, who has made many foundational contributions to the field of strategy. You can download …
Continue readingNew brand in down market: Hilton launches Denizen Hotels
Image via Wikipedia Just received an email from Hilton that states they have launched a new life style brand – Denizen Hotels. Below is an excerpt from the email announcement: Born modern, with global appeal …
Continue readingCPG vs. Service Marketers: skill-sets and executive hiring decisions
Image via Wikipedia Recently, I posted a question on LinkedIn in a effort to get some outside opinion on marketing skill-sets and how that is driving hiring decisions. While I was underwhelmed by the number …
Continue readingService brands: vision of the future?
As a marketer and consultant, I always find it difficult to explain what a brand is to people that are not familiar with the concept (e.g. my mom). This task of explaining things becomes increasingly …
Continue readingSuper Bowl Ad Brand Survey – Doritos is the winner
The following excerpt is from Comscore’s 2009 Super Bowl Brand survey: Doritos Scores Highest Net Improvement in Brand Survey comScore also asked respondents in the post-Super Bowl survey whether the various Super Bowl ads improved, …
Continue readingMplanet update: lots of video shared by executives
Today at Mplanet the top billed presenters included: CEO of Xerox, Anne Mulcahy CMO of American Express, John Hayes Global CMO of McDonald’s, Mary Dillon All were well received. John and Mary shared a number …
Continue readingTrying a new design theme on the blog
I hope you will provide comments on the pros and cons.
Continue readingSponsorship done right: Fiat and 9th World Summit of Nobel Peace Prize Laureates
Image via Wikipedia With a little help from The Wall Street Journal article, I happened to stumble upon the video below in support of the 9th World Summit of Nobel Peace Prize Laureates in Paris, …
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