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Alan B. Hart

Marketing Thought Leader, Speaker, Podcast Host, Consultant and Advisor

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Category: marketing strategy

Innovation as a growth engine: more than new products

On April 6, 2009 By In marketing strategy

Image via Wikipedia This is the third in a series of short posts related to The CMO Agenda research. Informed by recent CMO conversations and CMG Partners‘ collective experience helping top marketers develop marketing strategy, …

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Marketing: noun or verb?

On April 1, 2009 By In marketing strategy

When we asked leading marketers about their roles and priorities during our recent CMO Agenda study, we heard a lot of commentary on the need to step up and drive major change inside their organizations. …

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Differentiate or be commoditized

On March 31, 2009 By In marketing strategy

This is the second in a series of short posts related to The CMO Agenda research. Informed by recent CMO conversations and CMG Partners‘ collective experience helping top marketers develop marketing strategy, we have compiled …

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What should CMOs be doing? Transformation!

On March 26, 2009 By In marketing strategy

This is the first in a series of short posts related to The CMO Agenda research. Informed by recent CMO conversations and CMG Partners‘ collective experience helping top marketers develop marketing strategy, we have compiled …

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Interesting ideas on the future of advertising

On March 17, 2009 By In marketing strategy

A very thought provoking presentation by John Willshire. Thanks to John for creating and my friend Karl for sharing it with me.

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CMO research available on March 17, register now!

On March 12, 2009 By In marketing strategy

With colleagues at CMG Partners, I have been working on an exciting CMO Agenda research effort and are ready to release the finding to the public on March 17th. Register to receive the free detailed …

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New brand in down market: Hilton launches Denizen Hotels

On March 10, 2009 By In marketing strategy, Uncategorized

Image via Wikipedia Just received an email from Hilton that states they have launched a new life style brand – Denizen Hotels. Below is an excerpt from the email announcement: Born modern, with global appeal …

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Skittles is turning over the brand to consumers

On March 3, 2009 By In marketing strategy

Image by Special via Flickr The maker of Skittles, Mars Snackfood, is turning over the brand to consumers. The new website design at skittles.com, designed by Agency.com, is linked to social media content as its …

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Target gets advertising in a down-turn

On February 19, 2009 By In marketing strategy

I had to share this ad that a colleague was raving about — thanks Erin! , The Bottom Line: Target in this commercial holds true to their “Expect More. Pay less.” tagline. I am really …

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Sponsorships at Amex: the experience is the strategy

On December 16, 2008 By In marketing strategy, Uncategorized

Image via Wikipedia In a previous post, “Choose organic product placements or your brand suffers“, I highlighted a number of criteria to think about as companies and marketers selection product placements or sponsorships.  American Express …

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